As marketing professionals representing clients in the cannabis and psychedelic spaces, we know firsthand the stigma of association. These industries are rife with misconceptions, and a handful of team members at our cannabis and psychedelic agency are ready to quash… Read More »8 Cannabis Marketers Share Job Perception vs Reality
Get ahead of the pack with SEO. We’re here to provide your psychedelic brand with some of the best keywords and search phrases to guide your budding company’s SEO strategy, so you can start out on top. The psychedelic industry… Read More »Top 2024 SEO Keywords for Psychedelic Companies
Our love of marijuana music led us on a curation journey: Could we put together a list of NisonCo’s favorite weed-themed songs? Could it be done in a way to last exactly 4 hours and 20 minutes? My friends — the proof is in the musical pudding.
Consumers across the world are beginning to show a preference for cannabis over alcohol as penalization and stigmatization lessen internationally. The choice is often based on health awareness.
2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity… Read More »Tips From a Cannabis PR Trend Researcher on Boosting Email Marketing Success
We can all agree: it has been a hard year. Headlines like “Pizza, Alcohol and Cannabis Sales Skyrocketed During Election” really say it all. We have been exhausted by a global pandemic, depressed by the economy and flustered by politics,… Read More »Keeping it Lit and Light: Funniest Cannabis Headlines of 2020
It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?
Some brands think they have social media figured out, and that it’s a straightforward and easy business tactic. The fact is that this is quite the opposite, and unfortunately, there is a lot more to a marketing social media strategy… Read More »5 Things You Can Do To Improve Your Company’s Social Presence Now
More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change.
It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to be paid at this time to carefully and creatively balance the needs of employees and clients. NisonCo staff writer Marissa Smith had a conversation with Nison about being an employer in the time of COVID-19, changes in public relations strategies and maintaining equilibrium during a pandemic. These were the takeaways.Read More »How to Balance Client and Employee Needs During COVID-19
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it?Read More »How to be a “Greener” Cannabis Customer: Unleashing Your Environmental Purchasing Power
