Everyone’s excited about 4/20, but that’s not the only holiday this April. Bicycle Day is (unofficially) celebrated on April 19, and even though it’s lesser-known, it’s still an excellent opportunity to have some fun with marketing and bring in new customers.
Tune in to find five psychedelic marketing ideas for Bicycle Day and beyond.
Open Minds With Engaging & Educational Psychedelic Content
Dr. Albert Hofmann discovered LSD, also known as acid, in the 1930s. However, it wasn’t until 1943 that he ingested a (large) dose of LSD and realized the psychedelic properties of the substance he’d created. Bicycle Day, named after the psychedelic bike ride Dr. Hofmann took on his way home from the lab on that day in 1943, commemorates the first acid trip and is now embraced as a day to celebrate psychedelics.
Though it’s an exciting holiday for many people, the history of the holiday — and the history of LSD — aren’t widely known. This year, your business can change that! Celebrate Bicycle Day by running an educational campaign as part of your marketing efforts. You can post on social media, create educational psychedelic content, or even share lists of your favorite psychedelic-inspired books, authors, and podcasts.
Introducing consumers to exciting new ideas is a great way to get them curious — and bring them into your store or website.
Spotlight Sales on Psychedelic Products
No matter what industry you’re in, you can drum up business on Bicycle Day by running sales on psychedelic-inspired products.
Consider running specials on decor, clothing, or other products that have a psychedelic-inspired aesthetic.
If you own a dispensary, you can piggyback on the retro vibes that psychedelia brings to mind by promoting classic landrace strains that gained popularity in the psychedelic ‘70s.
Anything with a groovy vibe is sure to sell well on Bicycle Day, so don’t be afraid to get creative with your sales campaigns!
Marketing in the psychedelic industry might seem tricky, NisonCo is here to be your guide on all things organic marketing.
Take a (Bike) Trip with a Bicycle Day Parade
Many people celebrate Bicycle Day by going for a bike ride or participating in a bicycle parade. If your town or city isn’t already hosting one your business can participate in, consider organizing your own!
You can get the community involved by bringing together local businesses like dispensaries, shops that sell bikes or outdoor gear, local restaurants, craft breweries, and more. You could even turn your parade into a donation campaign for a nonprofit psychedelic research and education organization to support their work in discovering therapeutic uses for psychedelics.
Whether you keep it simple by planning a route and inviting folks to gather in a local park or you go all-out and organize a city-wide parade, this is a great way to celebrate the holiday, attract business, and enjoy the spring weather all at once.
Embrace Trendy Psychedelic Decor for Bicycle Day
Psychedelic aesthetics are very in right now. Your business can participate in the trend and celebrate Bicycle Day simultaneously by decorating for Bicycle Day. Think bright colors, trippy designs, and retro-inspired images. Maximalism fits well with this aesthetic, so don’t be afraid to get excited about it!
This marketing idea isn’t limited to brick-and-mortar businesses, either. E-commerce companies and online-only businesses can virtually decorate for Bicycle Day with themed landing pages and fun details scattered around the website.
Share the Experience with Social Posts and More
Connecting with others is an integral part of the psychedelic experience. Even if you can’t attend a psychedelic conference in 2025, you can still get social ahead of Bicycle Day.
No matter how your business celebrates Bicycle Day, social media is the best way to share what you’re up to with your customers. Ensure anything you post is optimized and contains lots of high-impact psychedelic terms to attract traffic. Anything you post for Bicycle Day should also feature eye-catching psychedelic imagery that will stop people in their tracks — or stop them in their scrolling, rather.
Simple social posts not far-out enough for you? Consider curating elevated, interactive experiences like immersive landing pages or fun quizzes.
Ensure a Smooth Ride this Bicycle Day with Psychedelic Marketing Services
The best way to boost your company’s sales this Bicycle Day is to work with a marketing agency that’s well-versed in the industry, like NisonCo. We offer psychedelic PR, psychedelic SEO, and psychedelic content creation services to build out your Bicycle Day marketing campaign from top to bottom. Contact us today to get started!
