2024 is drawing to a close, which means that in the business world, we’re reflecting on the past year and beginning to plan our budgets for 2025 — which, with rescheduling talks on the horizon, could be a huge year for cannabis.
NisonCo has been a leading cannabis marketing firm for over a decade. To help you start 2025 off on the right foot, we’re sharing three tips on planning your cannabis SEO marketing budget and strategy for 2025. These questions will help guide you as you map out your SEO strategy for the upcoming year.
Are you looking for tips on planning your 2025 PR budget, too? Check out our blog on five considerations for your 2025 PR plan.
1. What is Your SEO Goal for 2025?
The first thing you need to do when planning your SEO budget for the upcoming year is decide your goals. Where is your cannabusiness now? Where do you want to be by the end of next year? Narrowing down what you’re looking for from your SEO endeavors will help you decide which services you need and how much you’ll need to spend.
At its core, cannabis SEO is all about showing up prominently for your targeted keywords and phrases. However, with some fine-tuning, SEO can also help you achieve several other secondary goals, too.
- — Become More Visible: Brand recognition is where it all starts, and SEO marketing is one of the best ways to get your company name out there. Internet marketing techniques can help you appear higher on your targeted search results and stand out on social media and in directories.
- — Drive Traffic to Your Website: For businesses that make sales online, bringing people to your website is essential. It can be equally helpful for other types of companies, too.
- — Increase In-Person Business: Turning to the internet to bring more people into your brick-and-mortar store might sound counterintuitive. However, with local SEO techniques, internet marketing can be an incredibly effective way to drum up in-person business.
- — Build Brand Authority: No matter what type of business you run, you want people to trust your brand. SEO is a great way to establish your company as a trustworthy voice in the industry through high-value backlinks, guest posts, and more.
2. Will You Pair SEO Marketing With Other Marketing Services?
SEO is essential to success in today’s online business landscape, but it shouldn’t be the only tool in your toolbox. SEO is even more effective when combined with other marketing strategies and can also help make those strategies more effective.
SEO and Content Marketing to Enrich Your Website
If your primary SEO goal is to drive traffic to your website, you should consider pairing SEO marketing with content creation. A firm offering SEO and content services, like NisonCo, will populate your site with high-value, optimized content to attract readers and convert them to customers.
SEO and PR to Increase Your Brand Footprint
If your primary goal behind starting an SEO campaign is to build domain authority and increase visibility, you should pair SEO with media marketing services. With PR, you can land features and backlinks in high-value publications — and by applying SEO best practices to those features, you can ensure they show up prominently for your targeted searches.
SEO and PR are even more powerful when paired with content creation. When you work with a firm offering all three services, you can effortlessly produce impactful, optimized content and place that content in industry-leading publications.
Does your SEO strategy stretch the budget? NisonCo offers customized, low-cost and DIY SEO options for businesses and organizations of all sizes. Click the image above to get started.
3. Which Internet Marketing Services Do You Need?
Once you’ve decided on your goals and whether you will include any other marketing services in your 2025 business plan, you can determine what SEO services you need to succeed in the new year.
Many types of SEO services and many different SEO packages are available for companies like yours. At NisonCo, we know how important flexibility is in the cannabis industry, so we strive to provide our clients with a robust selection of SEO services and add-ons. Whether you need one-time keyword research or want a full-service SEO package where you don’t have to worry about a thing, NisonCo has got you covered.
If you want to try implementing some SEO best practices yourself to get a jump on the new year, check out some of our blogs on DIY SEO tips and trending SEO topics:
- — Optimizing Professional Social Media Profiles
- — Money-Saving Cannabis SEO Tips
- — Optimizing Your Cannabis Site for Voice Search
We also offer free SEO audits and consultations to help you understand where to begin with optimization marketing.
Invest in Cannabis SEO in 2025
We’ve seen countless clients reach the success they’ve dreamed of with the help of SEO. In 2025, prioritize your business and consider investing in SEO marketing.
To learn more about our services and get started with a customized plan, contact NisonCo today.
We look forward to helping you grow.
