If you’re trying to boost your cannabis career, social media is a must. LinkedIn isn’t just the best social media platform to build your professional network — it’s also one of the most cannabis-friendly social sites available to industry professionals… Read More »5 LinkedIn Optimization Tips for Cannabis Industry Professionals
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
Getting your cannabis brand noticed requires more than great products. It demands strategic media coverage that builds credibility and creates authority for search engines and large language models. While traditional advertising remains limited, a well-executed digital PR strategy can get… Read More »How to Secure Cannabis Media Coverage with a Strong PR Strategy
Since NisonCo’s founding in 2013, we’ve had the honor of working with incredible people — like the writers, content editors, journalists, and reporters who turn our clients’ stories into reality with high-quality, targeted press coverage. In this blog, we… Read More »Hemp + Cannabis Reporters to Follow in 2025
Ian Miller, CEO of Catalyst BC, is passionate about using his team’s experience and his company’s comprehensive consulting services to help cannabis companies maximize their resources and achieve their operational and financial goals. Specifically, Catalyst provides its clients with license… Read More »Ian Miller of Catalyst BC on 2025 Cannabis Trends, Challenges and Tech
Though we didn’t get the cannabis rescheduling update we all hoped for in 2024, we still saw plenty of exciting cannabis news in global, national, and state-wide cannabis markets. The industry is poised for even more growth in 2025. As… Read More »2025 Cannabis Predictions from Cross-Industry Pros
This article originally appeared on the Cannabis Marketing Association’s Content Hub and appears here with permission. We all know that cannabis social media content is integral to building a brand. But what you do with that content matters, too. Posting your… Read More »5 Tips to Crosspost Cannabis Content on Social Media Platforms
This article by NisonCo Publicist Wilfred Maina Waimiri originally appeared on the Cannabis Marketing Association’s Content Hub and appears here with permission. Let’s talk numbers. If you are a cannabis company running a cannabis PR campaign, public relations metrics are… Read More »3 Valuable Metrics To Track The Success of a Cannabis PR Campaign
Longtime NisonCo blog readers will know how much NisonCo loves attending cannabis conferences and how essential we think cannabis events are to success in the industry. This month, we wanted to hear your thoughts. We asked experts in the cannabis… Read More »How Do Cannabis Conferences Fit Into Your Company Strategy?
Growing cannabis is incredibly rewarding, but it can also be tedious — and it always seems like there’s more to learn. Cannabis cultivation podcasts have the solution to both predicaments: they give you something to listen to during those long… Read More »The 16 Best Cannabis Cultivation Podcasts for Growers
