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Is your dispensary’s summer marketing plan ready for the warmer weather? As a longtime cannabis content marketing agency, NisonCo knows that a seasonal marketing strategy can make the difference between a successful summer and so-so sales for our clients. Here… Read More »10 Fun-Filled Summer Dispensary Sale and Cannabis Marketing Ideas
In today’s online world, we have access to an incredible amount of high-quality cannabis content on topics from cultivation to business technology. The staff at NisonCo has rounded up 20 of our favorite cannabis blogs to share with you today. … Read More »Bookmark These 20 Top Cannabis Blogs
The cannabis industry is community-driven and can move quickly. As one of the country’s highest-ranked cannabis digital marketing agency, NisonCo has connections with some of the best cannabis reporters in the sector. Here is a non-exhaustive list of the best… Read More »The Top Cannabis Reporters and Cannabis Journalists to Follow on LinkedIn and X in 2024
With the holidays right around the corner and another year coming to a close, it’s a great time to revisit the predictions made by NisonCo and our clients in the cannabis industry last year. NisonCo’s network of industry experts has… Read More »Cannabis in 2024: Projections and Predictions from Industry Pros
This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Misleading language impacts not only the cannabis industry but also consumers and lawmakers — making it even more crucial to use accurate language. The cannabis industry is… Read More »Word Choice Matters: Divisive Cannabinoid Language Can Impact Consumers and Companies
The campaign to legalize and regulate cannabis is rooted in social equity and justice. Accordingly, the regulated cannabis industry has begun offering opportunities to those most impacted by the war on drugs, developing a model for supporting social justice initiatives… Read More »The Top 5 Social Equity Strategies to Learn from the Cannabis Industry
August 9 is National Book Lover’s Day, so there’s no better time to share the authors and books you love. To celebrate, the NisonCo team has compiled a list of our favorite cannabis and psychedelic books. Whether you prefer sitting… Read More »Celebrating National Book Lover’s Day With 11 Cannabis and Psychedelic Writers Who Inspire Us
This month, we virtually sat down with Wilfred Waimiri, a PR Account coordinator at NisonCo. He was kind enough to talk with us about his best PR advice, the differences between U.S. and Kenyan cannabis culture, and the importance of… Read More »A Pitching, Writing and African Cannabis Culture Convo with a Top PR Account Coordinator
Podcast audiences have grown continually over the past several years, with shows covering everything from comedy to plant-based living. Podcasts are an excellent way to brush up on your knowledge of topics you’re interested in, connect with an audience, or… Read More »The 10 Best Social Justice Podcasts for Advocacy-Minded Business Pros
Hello, Lucas! Where are you located? What’s your role at NisonCo and your background? Lucas Wentworth: I’m in Ithaca, New York, right now. Up until very recently, I was in Buffalo. My role is as an account manager or client… Read More »Long-time Cannabis Public Relations Account Manager Lucas Wentworth on Advocacy and Communication
