NOVA Hemp
- Case Studies | SEO
Boosting NOVA Hemp’s Online Presence with Organic SEO Strategies
The goal.
By leveraging a long-term SEO strategy, NOVA Hemp wanted to increase organic search rankings and traffic to drive online sales via their e-commerce website.
The approach.
- Implemented monthly on-page optimizations for web pages, meta tags, and image alt text, incorporating the monthly refreshed keyword research.
- Published 10 keyword-optimized blog posts monthly to provide fresh, relevant content based on our ideation for primary and secondary keywords with suggested SEO optimization headers.
- Built high-quality backlinks via monthly directory submissions.
- Conducted technical website audits to identify and resolve indexing issues and other barriers to ranking.
- Analyzed keyword rankings and competitors quarterly to identify new opportunities.
By deploying a comprehensive SEO strategy focused on technical website health, on-page optimizations, content creation, and link acquisition, NOVA Hemp realized substantial gains in organic search visibility and traffic. Keyword-optimized content propelled the site to page one for topics aligned with their target audience’s interests and needs. Higher rankings and improved CTRs translated to measurable growth in both traffic and sales.
The success.
- Organic clicks and impressions increased by over 200% from Q1 to Q2 2024 and continued to grow through the end of 2024, growing from a consistent 20 to 60 or more clicks a month.
- Achieved #1 rankings for key product and topic-related terms, driving qualified traffic to target product and shop pages with a substantial CTR of up to 8.5% on the call to action.
- Averaging 1,000 or more impressions on their product pages and increasing click-throughs to those product pages translated to an increase in added-to-carts and sales.
- Maintained a long-standing relationship, allowing NisonCo to experiment and show significant growth in organic traffic and keyword rankings, providing NOVA to measure ROI.
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NOVA Hemp
- Case Studies | SEO
Boosting NOVA Hemp’s Online Presence with Organic SEO Strategies
The problem.
By leveraging a long-term SEO strategy, NOVA Hemp wanted to increase organic search rankings and traffic to drive online sales via their e-commerce website.
The solution.
- Implemented monthly on-page optimizations for web pages, meta tags, and image alt text, incorporating the monthly refreshed keyword research.
- Published 10 keyword-optimized blog posts monthly to provide fresh, relevant content based on our ideation for primary and secondary keywords with suggested SEO optimization headers.
- Built high-quality backlinks via monthly directory submissions.
- Conducted technical website audits to identify and resolve indexing issues and other barriers to ranking.
- Analyzed keyword rankings and competitors quarterly to identify new opportunities.
By deploying a comprehensive SEO strategy focused on technical website health, on-page optimizations, content creation, and link acquisition, NOVA Hemp realized substantial gains in organic search visibility and traffic. Keyword-optimized content propelled the site to page one for topics aligned with their target audience’s interests and needs. Higher rankings and improved CTRs translated to measurable growth in both traffic and sales.
The success.
- Organic clicks and impressions increased by over 200% from Q1 to Q2 2024 and continued to grow through the end of 2024, growing from a consistent 20 to 60 or more clicks a month.
- Achieved #1 rankings for key product and topic-related terms, driving qualified traffic to target product and shop pages with a substantial CTR of up to 8.5% on the call to action.
- Averaging 1,000 or more impressions on their product pages and increasing click-throughs to those product pages translated to an increase in added-to-carts and sales.
- Maintained a long-standing relationship, allowing NisonCo to experiment and show significant growth in organic traffic and keyword rankings, providing NOVA to measure ROI.
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