Timely, engaging content is the key to an effective content marketing strategy — and for many companies, it is the key to success. As we head into 2026, cannabis brands need a strategic approach to capitalize on seasonal trends and cultural moments that resonate with their audience.
NisonCo is back with another one of our annual cannabis content marketing calendars. This comprehensive guide features a curated list of cannabis holidays and awareness days you can leverage to promote your cannabis business, whether creating an entire campaign or making engaging social media posts. From cannabis industry awareness days to wellness-focused celebrations, this weed calendar for 2026 helps you plan content that connects with your audience year-round.
Want to leave it up to the professionals? NisonCo also offers content creation and content planning services. Contact us today to learn more and set up a free consultation.
January Cannabis Holidays
Dry January
Many people try to start the new year off right by abstaining from alcohol. You can capture consumers who are avoiding alcohol and choosing a “Cali-sober” lifestyle by promoting approachable THC-infused drinks. With wellness-focused consumption trends continuing to grow in 2026, this is an ideal time to highlight CBD-infused beverages that appeal to sober-curious consumers exploring mindful alternatives.
International Mind-Body Wellness Day: January 3, 2026
Mindful cannabis consumption can help connect mental and physical well-being. To celebrate International Mind-Body Wellness Day, you could promote terpene-forward products and functional cannabis consumables or even partner with a local yoga studio to offer elevated yoga classes. Consider creating educational content about how specific terpenes like linalool and limonene may support holistic wellness routines.
February Cannabis Holidays
Black History Month
Celebrate Black History Month by spotlighting Black-owned cannabis brands or running a donation campaign for a relevant charity. In 2026, consider partnering with organizations focused on cannabis equity and social justice, amplifying voices that have been historically marginalized in the industry.
Hemp Day: February 4, 2026
Observe National Hemp Day by promoting hemp-derived products. This day is a great opportunity for hemp-derived cannabinoid companies to promote their brands and showcase the best THCa, Delta-8, and CBD they have to offer. Educate your audience about the versatility of hemp and its applications beyond cannabis products.
World Day of Social Justice: February 20, 2026
The World Day of Social Justice is another excellent opportunity to promote minority-owned brands or cannabis companies. You can also highlight companies with exceptional social missions or even publicize your own efforts to further equality. With continued focus on cannabis equity in 2026, this day provides a meaningful platform for authentic brand storytelling.
March Cannabis Holidays
International Women’s Day: March 8, 2026
Celebrate women on this holiday by promoting women-owned brands and recognizing the female trailblazers who have made the cannabis industry what it is today. Consider featuring interviews with women leaders in your local cannabis community or creating content that highlights the growing influence of women in cannabis leadership roles.
World Sleep Day: March 13, 2026
Sleep is essential, but many people struggle to get enough rest. This is a great day to promote products that may encourage restful sleep, like indica flower and CBN-rich cultivars. Create educational content about sleep hygiene and how mindful cannabis use fits into a comprehensive approach to better rest.
April Cannabis Holidays
World Health Day: April 7, 2026
When consumed mindfully, cannabis may help support both physical and mental health. This is a great day to highlight health-conscious products and partner with other local companies with a similar wellness-focused mission. With personalization trends shaping the 2026 cannabis market, consider offering customized wellness consultations or product recommendations.
Bicycle Day: April 19, 2026
This day marks Albert Hofmann’s discovery and experimentation with LSD. While celebrating psychedelic history, this is an opportunity for cannabis brands to acknowledge the broader consciousness movement and the evolution of alternative wellness approaches.
4/20: April 20, 2026
It’s the biggest cannabis holiday of the year — National Weed Day! You can do just about anything to celebrate; just make sure your cannabis company does something to acknowledge 4/20. From promotional campaigns to educational initiatives, this is your opportunity to connect with both loyal customers and new consumers exploring cannabis. Start planning your 420 campaign ideas early to maximize impact.
Arbor Day: April 24, 2026
Though this holiday traditionally celebrates trees, embracing the wordplay and celebrating “trees” in the cannabis sense is fun. If you own a dispensary, consider running a sale on flower or highlighting companies that use eco-friendly practices. With sustainability remaining a priority for consumers in 2026, this is an excellent day to showcase your environmental commitments.
May Cannabis Holidays
Tommy Chong’s Birthday: May 24
It can be tons of fun to celebrate famous cannabis lovers as part of your content marketing strategy. On May 24, you can shout out Tommy Chong, the passionate activist and actor. Share vintage content, highlight his contributions to cannabis advocacy, or create nostalgic content that resonates with long-time cannabis enthusiasts.
World No Tobacco Day: May 31, 2026
Some studies suggest that CBD can help curb nicotine cravings. Celebrate No Tobacco Day and help consumers kick the habit by promoting CBD-rich alternatives to cigarettes. Consider creating educational content about harm reduction and the role cannabis can play in supporting smoking cessation efforts.
June Cannabis Holidays
World Environment Day: June 5, 2026
Responsibly grown hemp can be great for the environment. To celebrate World Environment Day, educate consumers about the power of hemp or highlight cannabis companies that use sustainable practices. Showcase your commitment to eco-friendly packaging, energy-efficient cultivation methods, or carbon-neutral delivery options.
Jack Herer’s Birthday: June 18
Celebrate the influential cannabis and hemp activist Jack Herer’s birthday by sharing information about his impact on the industry and promoting the strain named after him. Consider creating content about his book “The Emperor Wears No Clothes” and how his advocacy shaped modern cannabis legalization efforts.
Too busy to put together a complete calendar to generate high-impact content? Click the image above to send us a message today to learn about our cannabis content creation and content calendar planning services.
July Cannabis Holidays
Hemp Month
No worries if you missed Hemp Day back in February — in July, you have another opportunity to celebrate hemp all month long. Use this extended timeframe to create a comprehensive content series exploring hemp’s diverse applications, from wellness products to sustainable materials.
Dab Day: July 10, 2026
Also known as 710, this holiday is all about cannabis concentrates. Consider running a special on dabs, oils, vapes, and any other type of cannabis concentrate you keep in stock to celebrate. Create educational content about different extraction methods, terpene preservation, and the evolving concentrate market in 2026.
August Cannabis Holidays
National CBD Day: August 8, 2026
Show your appreciation for CBD by promoting CBD-rich products or running an educational campaign. With CBD continuing to gain mainstream acceptance, this is an ideal time to address common misconceptions and highlight quality standards in the CBD market.
National Book Lovers Day: August 9, 2026
There are countless great books about hemp, cannabis, and psychedelics out there. Pick one up this Book Lovers Day! We’ve compiled lists of our favorite cannabis and psychedelic books and authors if you need recommendations.
National Relaxation Day: August 15, 2026
It can be hard to kick back and relax in today’s fast-paced world. Cannabis can help! Celebrate National Relaxation Day by promoting CBD-rich products or partnering with local companies to create relaxing product bundles. Consider offering guided relaxation content or partnering with wellness practitioners to create comprehensive stress-relief packages.
October Cannabis Holidays
International Day of Older Persons: October 1, 2026
To celebrate this holiday, consider running promotions on products that are most popular with older customers, like edibles and CBD topicals. Create educational content specifically tailored to senior consumers who may be exploring cannabis for the first time or seeking alternatives to traditional medications.
Commemoration of the Victims of Prohibition: October 5, 2026
Cannabis prohibition has had far-reaching adverse effects on countless people. Acknowledge the harmful effects of prohibition on this day by running an education campaign or collecting donations for an organization like The Last Prisoner Project. This is a meaningful opportunity to support criminal justice reform and cannabis equity initiatives.
World Mental Health Day: October 10, 2026
This holiday is an excellent opportunity to discuss how mindful cannabis consumption may help support mental health. Create content that addresses destigmatization, responsible use, and the importance of holistic mental health approaches that may include cannabis as one component of overall wellness.
Indigenous Peoples’ Day: October 12, 2026
Celebrate the contributions of Indigenous people to the cannabis community on this holiday by promoting Indigenous-owned cannabis brands. Acknowledge the long history of sacred plant medicine in Indigenous cultures and support contemporary Indigenous entrepreneurs in the cannabis space.
November Cannabis Holidays
National Medical Cannabis Week: November 1-7, 2026
This week celebrates access to medical cannabis. Consider running an education or appreciation campaign to recognize how far the industry has come. Share patient stories, highlight medical cannabis research developments, and educate your audience about the ongoing evolution of medical cannabis programs.
Legalization Day: November 6, 2026
On November 6, 2012, Colorado and Washington became the first states to legalize adult-use cannabis. Every year since, the cannabis industry has celebrated this huge milestone and the activists who made it happen. Reflect on the progress made since 2012 and acknowledge the continued work toward full federal legalization and social equity.
National Stress Awareness Day: November 13, 2026
This day is dedicated to acknowledging the effects of stress and encouraging people to take time to unwind. You can consider running an education campaign about how mindful cannabis consumption can help balance stress levels or run a promotion on stress-relieving products like high-CBD picks. Create content about building healthy stress management routines that may include cannabis alongside other wellness practices.
Green Wednesday: November 25, 2026
The day before American Thanksgiving is historically one of the biggest dispensary sales days of the year — just after 4/20. Consider running sales, promotions, or hosting a fun event to get people into your store as they prep for the holidays. With digital-first shopping trends continuing in 2026, ensure your online ordering and pickup systems are optimized for the rush. Plan your Green Wednesday 2026 promotion ideas early to maximize this crucial sales opportunity.
December Cannabis Holidays
International Day of Persons With Disabilities: December 3, 2026
This holiday is an excellent opportunity to promote inclusive cannabis products, like edibles tailored to specific dietary needs or medical formulations. It’s also a great day to educate consumers on the benefits of medical cannabis for different disabilities. Consider auditing your product accessibility and creating content about how your business supports customers with diverse needs.
Brownie Mary’s Birthday: December 22
Mary Jane Rathbun, better known as Brownie Mary, was instrumental in advocating for medical cannabis access in California. Celebrate this iconic trailblazer on her birthday by recognizing her hard work — or running a special on cannabis brownies. Share her story with audiences who may not know about her crucial role in the AIDS crisis and medical cannabis advocacy.
Perfect Your 2026 Cannabis Marketing Calendar With a Cannabis Content Firm
Celebrate all year long with this comprehensive list of cannabis-themed holidays and awareness days. Seasonal content is a great way to stay connected with your audience, whether you run a dispensary or an ancillary cannabis company. As the cannabis market evolves in 2026 with increased emphasis on wellness, personalization, and digital-first experiences, having a strategic content calendar is more important than ever.
With cannabis advertising compliance requirements continuing to evolve, working with experienced cannabis content marketers ensures your campaigns are both effective and compliant. NisonCo is here to ensure your cannabis content calendar checks all the boxes and ensures you always have engaging content to post. Contact us today to learn more about our content calendar and content creation services.
Whatever cannabis holiday you’re celebrating next, we hope it’s great!
