Timely, engaging content is the key to an effective content marketing strategy — and for many companies, it is the key to success.
NisonCo is back with another one of our annual cannabis content marketing calendars. This blog features a massive list of holidays you can tailor to promote your cannabis business, whether creating an entire campaign or making fun social media posts.
Want to leave it up to the professionals? NisonCo also offers content creation and content planning services. Contact us today to learn more and set up a free consultation.
January Cannabis Holidays
Dry January
Many people try to start the new year off right by abstaining from alcohol. You can capture consumers who are avoiding alcohol and choosing a “Cali-sober” lifestyle by promoting approachable THC-infused drinks. To capture sober-curious consumers, be sure to promote CBD-infused beverages, too.
International Mind-Body Wellness Day: January 3, 2025
Mindful cannabis consumption can help connect mental and physical well-being. To celebrate International Mind-Body Wellness Day, you could promote terpene-forward products and functional cannabis consumables or even partner with a local yoga studio to offer elevated yoga classes.
February Cannabis Holidays
Black History Month
Celebrate Black History Month by spotlighting Black-owned cannabis brands or running a donation campaign for a relevant charity.
Hemp Day: February 4, 2025
Observe National Hemp Day by promoting hemp-derived products. This day is a great opportunity for hemp-derived cannabinoid companies to promote their brands and showcase the best THCa, Delta-8, and CBD they have to offer.
World Day of Social Justice: February 20, 2025
The World Day of Social Justice is another excellent opportunity to promote minority-owned brands or cannabis companies. You can also highlight companies with exceptional social missions or even publicize your own efforts to further equality.
March Cannabis Holidays
International Women’s Day: March 8, 2025
Celebrate women on this holiday by promoting women-owned brands and recognizing the female trailblazers who have made the cannabis industry what it is today.
World Sleep Day: March 14, 2025
Sleep is essential, but a third of people don’t get enough. This is a great day to promote products that may encourage restful sleep, like indica flower and CBN-rich cultivars.
April Cannabis Holidays
World Health Day: April 7, 2025
When consumed mindfully, cannabis may help support both physical and mental health. This is a great day to highlight health-conscious products and partner with other local companies with a similar wellness-focused mission.
Bicycle Day: April 19, 2025
This day marks Albert Hofmann’s discovery and experimentation with LSD.
4/20: April 20, 2025
It’s the biggest cannabis holiday of the year! You can do just about anything to celebrate; just make sure your cannabis company does something to acknowledge 4/20.
Arbor Day: April 25, 2025
Though this holiday traditionally celebrates trees, embracing the wordplay and celebrating “trees” in the cannabis sense is fun. If you own a dispensary, consider running a sale on flower or highlighting companies that use eco-friendly practices.
May Cannabis Holidays
Tommy Chong’s Birthday: May 24
It can be tons of fun to celebrate famous cannabis lovers as part of your content marketing strategy. On May 24, you can shout out Tommy Chong, the passionate activist and actor.
World No Tobacco Day: May 31, 2025
Some studies suggest that CBD can help curb nicotine cravings. Celebrate No Tobacco Day and help consumers kick the habit by promoting CBD-rich alternatives to cigarettes.
June Cannabis Holidays
World Environment Day: June 5, 2025
Responsibly grown hemp can be great for the environment. To celebrate World Environment Day, educate consumers about the power of hemp or highlight cannabis companies that use sustainable practices.
Jack Herer’s Birthday: June 18
Celebrate the influential cannabis and hemp activist Jack Herer’s birthday by sharing information about his impact on the industry and promoting the strain named after him.
Too busy to put together a complete calendar to generate high-impact content? Click the image above to send us a message today to learn about our cannabis content creation and content calendar planning services.
July Cannabis Holidays
Hemp Month
No worries if you missed Hemp Day back in February — in July, you have another opportunity to celebrate hemp all month long.
Dab Day: July 10, 2025
Also known as 710, this holiday is all about cannabis concentrates. Consider running a special on dabs, oils, vapes, and any other type of cannabis concentrate you keep in stock to celebrate.
August Cannabis Holidays
National CBD Day: August 8, 2025
Show your appreciation for CBD by promoting CBD-rich products or running an educational campaign.
National Book Lovers Day: August 9, 2025
There are countless great books about hemp, cannabis, and psychedelics out there. Pick one up this Book Lovers Day! We’ve compiled lists of our favorite cannabis and psychedelic books and authors if you need recommendations.
National Relaxation Day: August 15, 2025
It can be hard to kick back and relax in today’s fast-paced world. Cannabis can help! Celebrate National Relaxation Day by promoting CBD-rich products or partnering with local companies to create relaxing product bundles.
October Cannabis Holidays
International Day of Older Persons: October 1, 2025
To celebrate this holiday, consider running promotions on products that are most popular with older customers, like edibles and CBD topicals.
Commemoration of the Victims of Prohibition: October 5, 2025
Cannabis prohibition has had far-reaching adverse effects on countless people. Acknowledge the harmful effects of prohibition on this day by running an education campaign or collecting donations for an organization like The Last Prisoner Project.
World Mental Health Day: October 10, 2025
This holiday is an excellent opportunity to discuss how mindful cannabis consumption may help support mental health.
Indigenous Peoples’ Day: October 13, 2025
Celebrate the contributions of Indigenous people to the cannabis community on this holiday by promoting Indigenous-owned cannabis brands.
November Cannabis Holidays
National Medical Cannabis Week: November 1-7, 2025
This week celebrates access to medical cannabis. Consider running an education or appreciation campaign to recognize how far the industry has come.
Legalization Day: November 6, 2025
On November 6, 2012, Colorado and Washington became the first states to legalize adult-use cannabis. Every year since, the cannabis industry has celebrated this huge milestone and the activists who made it happen.
Green Wednesday: November 26, 2025
The day before American Thanksgiving is historically one of the biggest dispensary sales days of the year — just after 4/20. Consider running sales, promotions, or hosting a fun event to get people into your store as they prep for the holidays.
National Stress Awareness Day: November 13, 2025
This day is dedicated to acknowledging the effects of stress and encouraging people to take time to unwind. You can consider running an education campaign about how mindful cannabis consumption can help balance stress levels or run a promotion on stress-relieving products like high-CBD picks.
December Cannabis Holidays
International Day of Persons With Disabilities: December 3, 2025
This holiday is an excellent opportunity to promote inclusive cannabis products, like edibles tailored to specific dietary needs or medical formulations. It’s also a great day to educate consumers on the benefits of medical cannabis for different disabilities.
Brownie Mary’s Birthday: December 22
Mary Jane Rathbun, better known as Brownie Mary, was instrumental in advocating for medical cannabis access in California. Celebrate this iconic trailblazer on her birthday by recognizing her hard work — or running a special on cannabis brownies.
Perfect Your 2025 Cannabis Marketing Calendar With a Cannabis Content Firm
Celebrate all year long with this list of cannabis-themed holidays. Seasonal content is a great way to stay connected with your audience, whether you run a dispensary or an ancillary cannabis company.
NisonCo is here to ensure your cannabis content calendar checks all the boxes and ensures you always have engaging content to post. Contact us today to learn more about our content calendar and content creation services.
Whatever cannabis holiday you’re celebrating next, we hope it’s great!
