Why Your Brand Needs To Be Active On Social Media

SOCIAL MEDIA by Merakist on Unsplash

While not every company has time to manage a robust social media presence, every brand can benefit from making an effort to be active on the top social media platforms, such as Instagram, Facebook, Twitter, Pinterest, or Snapchat.

Product sales are happening online, and harnessing the power of a social audience can transform your brand into a human-oriented presence that customers trust and turn to for your expertise. Today’s online consumers expect a lively, engaging, and informative social media presence, and brands are seeing increased sales and awareness from these social media profiles.

7 Benefits of Social Media for Businesses

Active social media pages for brands have been proven to aid with:

  1. Answering customer questions and providing immediate responses
  2. Generating new business leads
  3. Increased awareness, word-of-mouth referrals, and name recognition with your audience
  4. Social listening – as in, identifying where your customers hang out and what are they talking about
  5. Making connections with similar companies in your industry
  6. Researching your competitors to stay ahead of the curve
  7. Increasing clout and ranking in the eyes of the media (when paired with a PR or SEO campaign)

Widen Your Reach with Social Media

If you aren’t sure where your customers are and how to reach them, chances are they’re on social media. Here are some recent statistics from the major platforms:

  • A whopping 1 billion people use Instagram every month
  • Snapchat has 210 million active daily users
  • Twitter has 145 million active daily users
  • 260 million people log into LinkedIn at least once per month
  • Facebook is the third most-visited website – only Google and YouTube rank higher

Are you ready to curate some content to reach your audience where they spend most of their time? Our experienced social media team will be with you every step of the way.

Whether you have a healthy and engaged online following or are just launching a new brand or product, we are here to create a strategy to help you achieve your goals. Contact us today for more information!

Beth has been in PR, marketing, and branding since 2011 and has a long-term track record of proven PR wins. She provides high-level media coverage and cannabis industry strategy for her clients, and her passions in the green market are consumer culture, environmental sustainability, and social responsibility.