Are you ready to attend the largest cannabis industry conference in the world? Prepare to wade through a sea of people walking the MJBizCon 2022 floor. Thousands of cannabis businesses exhibit at MJBizCon, and tens of thousands attend the cannabis conference. You can feel like you are getting lost in that ocean of humanity without an MJBizCon game plan.
Have you established your MJBizCon strategy?
NisonCo is a full-service public relations, marketing, SEO and social media agency serving emerging industries like cannabis. Our company attends MJBizCon and other cannabis conferences annually, and we know how to maximize the efficiency of time and energy spent at them. This guide will help you successfully attend MJBizCon 2022.
Practical Preparation Tips for MJBizCon 2022
You should answer this question before traveling to MJBizCon: Why are you attending MJBizCon, and what do you want from the experience? Set goals for MJBizCon to maximize the efficiency of time spent in attendance.
Are you planning to exhibit at MJBizCon? Exhibiting at MJBizCon is an excellent opportunity to increase your reach during the conference. Before doing so, you must decide if your business is prepared to exhibit at MJBizCon.
Determine if you have enough employees needed to staff your booth space and/or address goals effectively. Decide how many potential customers you should meet to get a return on your investment in booth space. You may determine that purchasing booth space at MJBizCon is not the most cost-effective method of meeting new customers. Consider co-hosting an MJBizCon mixer or party if you do not have the budget for booth space. There are other ways to meet new customers at MJBizCon besides exhibiting.
Cannabeta Realty VP of Real Estate Daniel Kahn (left) with NisonCo PR Account Manager Lucas Wentworth at the Cannabis Marketing Association and NisonCo Marketing Mixer at MJBizCon 2021.
Let your network know you are attending MJBizCon. Spread the message to everyone in your email list and social media networks. Schedule time to meet with your contacts at MJBizCon.
Are you attending MJBizCon to gain knowledge of the cannabis industry and network with speakers? MJBizCon features cutting-edge content highlighting cannabis industry best practices. Attend the panel discussions most applicable to your area of expertise. Before attending MJBizCon, review the schedule of sessions and attend the presentations that feature the knowledge you seek.
While Attending MJBizCon 2022, Be Sure To…
Walking the convention center floor at MJBizCon is an inexpensive way to meet new customers. However, remember that walking the floor can drain your energy if you do not have a plan.
Review the exhibitor list and select the booths you plan to visit before stepping on the floor. Make use of MJBizCon’s conference-planning software, My Show Planner, which will help you reach attendees. Seek networking opportunities in convention center spaces like dining and smoking areas to network in a relaxed environment. On the last day of MJBizCon, take advantage of the lack of congestion on the exhibit hall floor when networking is easiest.
Don’t Skip Out on MJBizCon 2022 Afterparties
While attending MJBizCon, maintain the energy to participate in the litany of parties scheduled after the convention center floor closes. Previous MJBizCon attendees understand the best networking opportunities at MJBizCon happen at the after parties.
Do not miss these afterparties. Research ahead of time to find the best parties and RSVP to them. Ask MJBizCon attendees about the afterparties they plan to attend and seek an invite if you do not have one.
NisonCo SEO Account Manager Tony Ham (left) with Hhemp.co Founder and CEO, Dr. Bao Le at the Cannabis Marketing Association and NisonCo Marketing Mixer at MJBizCon 2021
Successful Networking at MJ BizCon 2022
Prepare yourself to network from the time you land until hotel checkout time. You have an opportunity to connect with other cannabis industry professionals on the plane traveling to Las Vegas. Networking opportunities will arise while waiting in line for a club or cab. The most vital connections happen when you are not walking the convention center floor.
Keep plenty of physical business cards in your pockets. Download a smartphone app that will allow you to share your contact info quickly. You want to be able to easily contact your new connections as soon as you get back home.
The most crucial advice for MJBizCon 2022 attendees:
- Practice self-care.
- Eat healthy food, drink water, and get enough sleep.
- Wear comfortable shoes that allow you to walk several miles.
- Take a quiet moment for yourself in a secluded place.
- Monitor your alcohol and cannabis consumption to ensure it does not interfere with networking.
Meet NisonCo at MJBizCon 2022
MJBizCon is an opportunity for NisonCo to meet with new and existing clients. We love walking the floor with our clients and taking the opportunity to introduce them to our network. We would love to meet with you at MJBizCon 2022. Click here to schedule an appointment to meet with NisonCo.
Are you unable to attend MJBizCon 2022? Click here to attend NisonCo’s free monthly virtual mixer for quality networking.
Are you looking for help from our experienced psychedelics, cannabis, CBD and crypto/blockchain PR, SEO and marketing team? Let us know if you need help researching trends and topics, crafting communications, or securing news spots by contacting NisonCo here.
