The Ultimate Plant-Based and Vegan SEO Keywords Guide 2025

When it comes to building an exceptional SEO strategy for your vegan or plant-based business, you need the best keywords to stand out from the competition and attract new customers. Unlock your brand’s potential with our vegan SEO keywords guide.

Plant-based brands are vying for creative ways to drive traffic, gain new customers and be the next big thing to inspire global change. Although Google is constantly refining its SEO best practices, with brands now contending with other important features such as SEO entities and added visual appeal, employing SEO keyword strategies to elevate your brand’s search rank remains a reliable way to boost search rank.

Start with a clean slate through thoughtful vegan SEO keyword research. Using keyword research tools such as MOZ, SEMRush and Google Trends, you can create an impactful list to help your brand stand out. To help you get started, we compiled a list of some of the powerhouse keyword terms and phrases that can aid you in your goal to heighten your vegan company’s visibility and start ranking.

Best Vegan SEO Keywords and Search Phrases in 2025

Let’s kick off with the top vegan SEO keyword terms and search phrases. These keywords are essential for any vegan brand looking to make a splash in the space. We equipped the list with estimated monthly search volume, to give you an idea of how prevalent these terms are and how you can branch out from here:

Top Plant-Based SEO Keywords and Search Phrases

Plant-based lifestyles are rising in popularity, and customers everywhere are looking for new ways to take the plunge. Check out what customers are searching for with our list of the best plant-based SEO search phrases, accompanied by their estimated monthly search volume:

Best SEO Keywords and Search Phrases for Vegan Recipes

Now that you’ve gotten a taste of the best general vegan and plant-based search queries, why not sample some of the most searched terms for vegan recipes? Consumers of vegan goods often look for ways to improve their meals, firing up delicious plant-based treats. Take a peek at these vegan recipes to get an idea of how you can get customers to gravitate to your site:

Top SEO Keywords for Vegan Restaurants

If you manage a vegan restaurant, then it’s crucial you have the best SEO keywords to help customers find you. We put together a list to help you get started on your journey to getting to the top of the search results, whether you’re a vegan Mexican restaurant, sushi, or the local plant-based burger joint.  Check out the search queries below to learn how you can start ranking for the most searched vegan restaurant in your given area:

We selected monthly volume to break down the keywords for you, but this is just one way to help you determine which phrases to target. Other factors such as keyword difficulty ratings, conversion rates, and brand authority matter in determining the hottest keywords. In any case, keyword research is an excellent starting point and a necessary function of your SEO strategy, vegan, plant-based or otherwise.

If you’re interested in learning more about how your vegan brand can benefit from SEO, check out our vegan and plant-based SEO service page. We have a team of experts who are eager to help you create a custom SEO strategy that aligns with your needs. We’re excited to help your brand embark on its journey to inform the world how a better future is possible. Let’s start building together. Contact us here to get started with a free SEO audit.