Are you an accountant looking to grow your client list and online presence?
Whether you specialize in personal tax accounting, business tax accounting, bookkeeping, payroll or other sectors, you need to make sure you’re using targeted Search Engine Optimization (SEO) keywords to gain domain authority and show up on search engines. With 56% of consumers using search engines to find local businesses at least multiple times a week, and 21% of consumers using search engines every day to find local businesses, it’s key to use SEO to attract accounting clients.
SEO is essential for any emerging local business, and it’s crucial for accounting businesses looking to the future. Why? People searching for accounting services are often ready to buy. They know they need a knowledgeable tax accountant, bookkeeper, or financial advisor and are usually looking for someone locally who can provide these services either in-person or remotely.
Midsized and large accounting firms report they’re budgeting for a more technologically-driven future. Is your agency ready to compete? Source: Accounting Today
Accordingly, your accounting firm is more likely to attract new clients if you can get your website and social media profiles ranking high on search engine results pages (SERPs) and Google’s Local Map Pack. Since SEO typically has a good ROI — especially in the long term — it’s a worthwhile marketing budget investment.
Do you need professional assistance with your accounting firm’s SEO strategy? We have team members with firsthand experience in your industry who know how to craft effective approaches to increase search rankings for accounting and financial advising businesses.
Check out the keywords we’ve compiled below to help generate accounting leads.
Note: “Search Volume” is the number of people searching for that term monthly and the “Keywords Difficulty KD%” is the likelihood of your website being able to rank for that particular phrase. The lower the KD%, the easier it will be to rank for that keyword or phrase.
Top SEO Keywords for Tax Accountants
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Tax Accountant | 12100 | 43 |
| Tax Preparation Services | 9,900 | 100 |
| Tax Preparation Services Near Me | 6,600 | 84 |
| Tax accounting | 4400 | 47 |
| International Tax Accountant | 2,900 | 31 |
| Tax And Accounting Services | 1,600 | 56 |
| Accounting And Tax Services | 1,300 | 47 |
| CPA Tax Accountant | 1,000 | 42 |
| Small Business Tax Accountant | 720 | 34 |
| Real Estate Tax Accountant | 590 | 19 |
| Tax Accounting Services | 480 | 52 |
| Online Tax Preparation Services | 390 | 96 |
| Tax Accountant CPA | 320 | 48 |
| Crypto Tax Accountant | 320 | 36 |
| Accountants Near Me For Personal Taxes | 210 | 30 |
| Financial Reporting Services | 210 | 13 |
| Personal Tax Accountants Near Me | 210 | 51 |
| Small Business Tax Accountants Near Me | 140 | 23 |
| Financial Advisor Tax Accountant Near Me | 90 | 20 |
| Estate Tax Accountants Near Me | 40 | 0 |
Top SEO Keywords for Accounting Firms
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Bookkeeping Services | 8,100 | 53 |
| Accounting Firms Near Me | 6,600 | 39 |
| Business Accounting | 2,900 | 46 |
Top SEO Keywords for Quickbook Accountants
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| QuickBook Online Accountant | 720 | 39 |
| Accountant QuickBooks Online | 480 | 49 |
Top SEO Keywords for CPAs
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| CPA Near Me | 90,500 | 47 |
| CPA Firm | 5,400 | 65 |
| How to get a CPA | 1,900 | 37 |
| CPA Business | 1880 | 42 |
Top SEO Keywords for Business Accountants
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Small Business Payroll | 2,900 | 71 |
| Business Accountant Near Me | 2,400 | 26 |
| Accountant for small business | 2,400 | 47 |
| Accountant Near Me For Small Business | 390 | 9 |
| Accountant For Business Taxes | 320 | 47 |
| Business Accountants Near Me | 260 | 12 |
| Accountants Near Me Small Business | 70 | 6 |
Top SEO Keywords for Financial Advisors
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Certified Financial Advisor | 18,100 | 92 |
| Fiduciary Financial Advisor | 12,100 | 46 |
| Independent Financial Advisor | 5,400 | 59 |
| Financial Consulting | 4,400 | 63 |
| Questions to Ask a Financial Advisor | 1,600 | 49 |
| Financial Advisor Fiduciary | 1,300 | 47 |
| Financial Advisor for Athletes | 880 | 11 |
| Financial Accountant | 480 | 26 |
Looking for a digital marketing agency for accounting firms? Let us know if you need help with content marketing for your accounting business, SEO, or buying accounting leads with PPC (pay-per-click) advertising by contacting NisonCo here.
