Top SEO Keywords for Accountants 2024

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A white cannon accounting calculator sits on a creamy yellow desk.

Written by: Mel McGovern

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Are you unsure if customers, investors and journalists are finding your information on search engine results pages (SERPs)? Beat the competition and reach target audiences with the help of our experienced SEO firm.

Are you an accountant looking to grow your client list and online presence?

Whether you specialize in personal tax accounting, business tax accounting, bookkeeping, payroll or other sectors, you need to make sure you’re using targeted Search Engine Optimization (SEO) keywords to gain domain authority and show up on search engines. With 56% of consumers using search engines to find local businesses at least multiple times a week, and 21% of consumers using search engines every day to find local businesses, it’s key to use SEO to attract accounting clients.

SEO is essential for any emerging local business, and it’s crucial for accounting businesses looking to the future. Why? People searching for accounting services are often ready to buy. They know they need a knowledgeable tax accountant, bookkeeper, or financial advisor and are usually looking for someone locally who can provide these services either in-person or remotely.

The future of spending — How accounting firms expect technology spending to change in 2023

Midsized and large accounting firms report they’re budgeting for a more technologically-driven future. Is your agency ready to compete? Source: Accounting Today

Accordingly, your accounting firm is more likely to attract new clients if you can get your website and social media profiles ranking high on search engine results pages (SERPs) and Google’s Local Map Pack. Since SEO typically has a good ROI — especially in the long term — it’s a worthwhile marketing budget investment.

Do you need professional assistance with your accounting firm’s SEO strategy? We have team members with firsthand experience in your industry who know how to craft effective approaches to increase search rankings for accounting and financial advising businesses.

Check out the keywords we’ve compiled below to help generate accounting leads.

Note: “Search Volume” is the number of people searching for that term monthly and the “Keywords Difficulty KD%” is the likelihood of your website being able to rank for that particular phrase. The lower the KD%, the easier it will be to rank for that keyword or phrase.


Top SEO Keywords for Tax Accountants

Long-tail Keyword Search Volume Keyword Difficulty KD%
Tax Preparation Services 18,100 100
Tax Accountant 14800 75
Tax Preparation Services Near Me 2,900 85
CPA Tax Accountant 1,000 61
Accounting And Tax Services 1,000 47
International Tax Accountant 1,000 24
Tax And Accounting Services 1,000 47
Small Business Tax Accountant 720 58
Personal Tax Accountants Near Me 590 67
Real Estate Tax Accountant 590 23
Tax Accounting Services 590 48
Tax Accountant CPA 480 49
Business Tax Accountant CPA 480 51
Online Tax Preparation Services 390 97
Crypto Tax Accountant 320 59
Accountants Near Me For Personal Taxes 320 36
Small Business Tax Accountants Near Me 260 46
Financial Reporting Services 210 21
Financial Advisor Tax Accountant Near Me 110 53
Estate Tax Accountants Near Me 90 14


Top SEO Keywords for Accounting Firms

Long-tail Keyword Search Volume Keyword Difficulty KD%
Bookkeeping Services 8,100 65
Accounting Firms Near Me 5,400 62
Business Accounting 4,400 65


Top SEO Keywords for Quickbook Accountants

Long-tail Keyword Search Volume Keyword Difficulty KD%
Accountant QuickBooks Online 590 66
QuickBook Online Accountant 480 72


Top SEO Keywords for CPAs

Long-tail Keyword Search Volume Keyword Difficulty KD%
CPA Near Me 74,000 71
CPA Firm 5,400 67
CPA Business 1,300 57
How to get a CPA 1,300 55


Top SEO Keywords for Business Accountants

Long-tail Keyword Search Volume Keyword Difficulty KD%
Business Accountant Near Me 3,600 47
Small Business Payroll 2,900 80
Business Accountants Near Me 720 51
Accountant Near Me For Small Business 480 49
Accountant Services For Small Business 480 52
Accountants Near Me Small Business 320 59
Accountant For Business 110 53


Top SEO Keywords for Financial Advisors

Long-tail Keyword Search Volume Keyword Difficulty KD%
Fiduciary Financial Advisor 9,900 60
Certified Financial Advisor  9,900 86
Independent Financial Advisor 4,400 58
Financial Consulting 3,600 63
Financial Accountant 1,900 47
Financial Advisor Fiduciary 1,900 66
Financial Advisor for Athletes 1,900 30
Questions to Ask a Financial Advisor 1,600 59


Looking for a digital marketing agency for accounting firms? Let us know if you need help with content marketing for your accounting business, SEO, or buying accounting leads with PPC (pay-per-click) advertising by contacting NisonCo here.

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