Are you an accountant looking to grow your client list and online presence?
Whether you specialize in personal tax accounting, business tax accounting, bookkeeping, payroll or other sectors, you need to make sure you’re using targeted Search Engine Optimization (SEO) keywords to gain domain authority and show up on search engines. With 56% of consumers using search engines to find local businesses at least multiple times a week, and 21% of consumers using search engines every day to find local businesses, it’s key to use SEO to attract accounting clients.
SEO is essential for any emerging local business, and it’s crucial for accounting businesses looking to the future. Why? People searching for accounting services are often ready to buy. They know they need a knowledgeable tax accountant, bookkeeper, or financial advisor and are usually looking for someone locally who can provide these services either in-person or remotely.
Midsized and large accounting firms report they’re budgeting for a more technologically-driven future. Is your agency ready to compete? Source: Accounting Today
Accordingly, your accounting firm is more likely to attract new clients if you can get your website and social media profiles ranking high on search engine results pages (SERPs) and Google’s Local Map Pack. Since SEO typically has a good ROI — especially in the long term — it’s a worthwhile marketing budget investment.
Do you need professional assistance with your accounting firm’s SEO strategy? We have team members with firsthand experience in your industry who know how to craft effective approaches to increase search rankings for accounting and financial advising businesses.
Check out the keywords we’ve compiled below to help generate accounting leads.
Note: “Search Volume” is the number of people searching for that term monthly and the “Keywords Difficulty KD%” is the likelihood of your website being able to rank for that particular phrase. The lower the KD%, the easier it will be to rank for that keyword or phrase.
Top SEO Keywords for Tax Accountants
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Tax accountant | 12,100 | 67 |
| CPA tax accountant | 1,000 | 60 |
| Taxation accountants near me | 1,000 | 69 |
| Personal tax accountants near me | 1,000 | 66 |
| Accounting and tax services | 880 | 44 |
| International tax accountant | 590 | 43 |
| Real estate tax accountant | 590 | 37 |
| Tax accountant CPA | 590 | 55 |
| Tax accounting service | 590 | 50 |
| Tax accounting services | 590 | 62 |
| Tax and accounting services | 590 | 60 |
| Crypto tax accountant | 480 | 51 |
| Medical tax accountants near me | 320 | 46 |
| Small business tax accountants near me | 320 | 69 |
| Small business tax accountant | 320 | 69 |
| Business tax accountant | 260 | 67 |
| Estate tax accountants near me | 110 | 31 |
| Real estate tax accountants near me | 110 | 28 |
| Financial advisor tax accountant near me | 110 | 63 |
| Accountants near me for personal taxes | 90 | 64 |
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Top SEO Keywords for Accounting Firms
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Accounting firms near me | 4,400 | 55 |
| Public accounting firms | 1,000 | 68 |
| Forensic accounting firms | 390 | 50 |
Top SEO Keywords for Quickbook Accountants
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| QuickBook online accountant | 480 | 68 |
| Accountant QuickBooks online | 210 | 63 |
Top SEO Keywords for CPAs
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Certified public accountant firms near me | 390 | 64 |
| Certified forensic accountant | 320 | 56 |
| Certified accountant near me | 170 | 65 |
| Certified forensic accountant near me | 30 | 16 |
Top SEO Keywords for Business Accountants
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Business accountant near me | 4,400 | 68 |
| Business accountants near me | 2,400 | 67 |
| Accountant services for small business | 320 | 63 |
| Accountant near me for small business | 260 | 67 |
| Accountants near me small business | 210 | 64 |
| Accountant for business | 170 | 68 |
| How to find an accountant for small business | 140 | 64 |
Top SEO Keywords for Financial Advisors
| Long-tail Keyword | Search Volume | Keyword Difficulty KD% |
| Financial accountant | 2,400 | 60 |
| Accountant financial advisor | 90 | 49 |
| Financial reporting accountant | 90 | 35 |
| Certified financial accountant | 70 | 52 |
| Chartered financial accountant | 70 | 68 |
| Accountant financial advisor near me | 40 | 66 |
| Accountant and financial planner | 30 | 48 |
| Accountant financial planner | 30 | 47 |
Looking for a digital marketing agency for accounting firms? Let us know if you need help with content marketing for your accounting business, SEO, or buying accounting leads with PPC (pay-per-click) advertising by contacting NisonCo here.
