Top SEO Keywords for Accountants 2023

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Written by: Mel McGovern

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Are you unsure if customers, investors and journalists are finding your information on search engine results pages (SERPs)? Beat the competition and reach target audiences with the help of our experienced SEO firm.

Are you an accountant looking to grow your client list and online presence?

Whether you specialize in personal tax accounting, business tax accounting, bookkeeping, payroll or other sectors, you need to make sure you’re using targeted Search Engine Optimization (SEO) keywords to gain domain authority and show up on search engines. With 56% of consumers using search engines to find local businesses at least multiple times a week, and 21% of consumers using search engines every day to find local businesses, it’s key to use SEO to attract accounting clients.

SEO is essential for any emerging local business, and it’s crucial for accounting businesses looking to the future. Why? People searching for accounting services are often ready to buy. They know they need a knowledgeable tax accountant, bookkeeper, or financial advisor and are usually looking for someone locally who can provide these services either in-person or remotely.

The future of spending — How accounting firms expect technology spending to change in 2023

Midsized and large accounting firms report they’re budgeting for a more technologically-driven future. Is your agency ready to compete? Source: Accounting Today

Accordingly, your accounting firm is more likely to attract new clients if you can get your website and social media profiles ranking high on search engine results pages (SERPs) and Google’s Local Map Pack. Since SEO typically has a good ROI — especially in the long term — it’s a worthwhile marketing budget investment.

Do you need professional assistance with your accounting firm’s SEO strategy? We have team members with firsthand experience in your industry who know how to craft effective approaches to increase search rankings for accounting and financial advising businesses.

Check out the keywords we’ve compiled below to help generate accounting leads.

Note: “Search Volume” is the number of people searching for that term monthly and the “Keywords Difficulty KD%” is the likelihood of your website being able to rank for that particular phrase. The lower the KD%, the easier it will be to rank for that keyword or phrase.


Top SEO Keywords for Tax Accountants

Long-tail Keyword Search Volume Keyword Difficulty KD%
Tax accountant 12,100 67
CPA tax accountant 1,000 60
Taxation accountants near me 1,000 69
Personal tax accountants near me 1,000 66
Accounting and tax services 880 44
International tax accountant 590 43
Real estate tax accountant 590 37
Tax accountant CPA 590 55
Tax accounting service 590 50
Tax accounting services 590 62
Tax and accounting services 590 60
Crypto tax accountant 480 51
Medical tax accountants near me 320 46
Small business tax accountants near me 320 69
Small business tax accountant 320 69
Business tax accountant 260 67
Estate tax accountants near me 110 31
Real estate tax accountants near me 110 28
Financial advisor tax accountant near me 110 63
Accountants near me for personal taxes 90 64


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Top SEO Keywords for Accounting Firms

Long-tail Keyword Search Volume Keyword Difficulty KD%
Accounting firms near me 4,400 55
Public accounting firms 1,000 68
Forensic accounting firms 390 50


Top SEO Keywords for Quickbook Accountants

Long-tail Keyword Search Volume Keyword Difficulty KD%
QuickBook online accountant 480 68
Accountant QuickBooks online 210 63


Top SEO Keywords for CPAs

Long-tail Keyword Search Volume Keyword Difficulty KD%
Certified public accountant firms near me 390 64
Certified forensic accountant 320 56
Certified accountant near me 170 65
Certified forensic accountant near me 30 16


Top SEO Keywords for Business Accountants

Long-tail Keyword Search Volume Keyword Difficulty KD%
Business accountant near me 4,400 68
Business accountants near me 2,400 67
Accountant services for small business 320 63
Accountant near me for small business 260 67
Accountants near me small business 210 64
Accountant for business 170 68
How to find an accountant for small business 140 64


Top SEO Keywords for Financial Advisors

Long-tail Keyword Search Volume Keyword Difficulty KD%
Financial accountant 2,400 60
Accountant financial advisor 90 49
Financial reporting accountant 90 35
Certified financial accountant 70 52
Chartered financial accountant 70 68
Accountant financial advisor near me 40 66
Accountant and financial planner 30 48
Accountant financial planner 30 47


Looking for a digital marketing agency for accounting firms? Let us know if you need help with content marketing for your accounting business, SEO, or buying accounting leads with PPC (pay-per-click) advertising by contacting NisonCo here.

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