Whether you like to spend your summers by the beach or prefer to stay in the air conditioning, there’s nothing better than kicking up your feet with a good summer read. To celebrate National Book Lovers’ Day on August 9,… Read More »The 35 Best Cannabis Books and Psychedelic Books
Nathan Girard, co-owner and CEO of Bloom Brothers, is dedicated to transforming the cannabis retail experience and integrating it into customers’ lifestyles. In June 2024, NisonCo Content Director Marissa Black-Smith spoke with Girard at the Flower Expo in Greenfield, Massachusetts.… Read More »A Q&A with Nathan Girard, Co-owner and CEO of Bloom Brothers, on Consumer Education, Prices and the Family Cannabusiness
The emergence of regulated cannabis markets in new states is exciting for cannabis companies throughout the industry. However, new markets also create challenges regarding SEO for cannabis websites. Which cannabis SEO strategies must new dispensaries implement to evolve with the… Read More »5 Top Product SEO Tactics for Cannabis and Dispensary Websites
Ruben Seyde, Founder and CEO of Delivered Inc, is committed to revolutionizing cannabis delivery and forwarding social equity in the industry. In June 2024, at the Flower Expo in Greenfield, Massachusetts, Seyde shared his journey and insights in an interview… Read More »A Q&A with Ruben Seyde, Founder & CEO of Delivered Inc, on Social Equity, Consumer Cannabis Trends and MA Home Delivery
The NisonCo team had an incredible time at Flower Expo in Greenfield, Massachusetts, connecting with dozens of inspiring leaders in the New England cannabis community. There’s plenty of action in the Massachusetts cannabis industry these days: Lawmakers are considering changing… Read More »MA Cannabis Market Expert Conversations from Flower Expo 2024
It’s that time of year again! Another successful 4/20 has come and gone, and now your dispensary is brainstorming ideas for celebrating other exciting cannabis holidays coming up through the rest of 2024. If you’ve already launched your summer dispensary… Read More »20 Best 710 Sales and Marketing Ideas
The recent news concerning the rescheduling of cannabis is a significant positive regulatory movement. The team at NisonCo, and just about every other cannabis professional, has been hoping for this development for years — though full federal legalization remains the… Read More »How Does Cannabis Rescheduling Impact My Cannabis Marketing and Ad Strategy?
Today’s consumers are inundated with ads and overwhelmed by choice. Marketing campaigns have always been essential for success, but a carefully planned and multifaceted marketing strategy is more critical now than ever, particularly in the hyper-competitive cannabis industry. Does your… Read More »What Does a Strong Dispensary Content Marketing Strategy Look Like?
We all know that search engine optimization, or SEO, is essential for businesses. But did you know these internet marketing techniques can also help boost advocacy campaigns? At NisonCo, we have extensive experience in both activism and SEO services. We’ve… Read More »Top Internet Marketing Strategies for Advocacy Organizations
As a cannabis SEO and PR company with roots in activism, we’ve talked extensively about how the cannabis industry is inherently tied to equity and community. How does that ethos tie directly into cannabis consumables? Emphasizing the inclusivity of your… Read More »How Inclusive Cannabis Consumables Support Successful Marketing Campaigns
