The campaign to legalize and regulate cannabis is rooted in social equity and justice. Accordingly, the regulated cannabis industry has begun offering opportunities to those most impacted by the war on drugs, developing a model for supporting social justice initiatives… Read More »The Top 5 Social Equity Strategies to Learn from the Cannabis Industry
This month, we virtually sat down with Wilfred Waimiri, a PR Account coordinator at NisonCo. He was kind enough to talk with us about his best PR advice, the differences between U.S. and Kenyan cannabis culture, and the importance of… Read More »A Pitching, Writing and African Cannabis Culture Convo with a Top PR Account Coordinator
What is Search Engine Profile Optimization? Profile optimization involves updating social media and online presences to ensure searchers can find you or your business. From Google My Business to LinkedIn and Instagram, matching client needs to platform is an important… Read More »5 Tips to Search Engine Optimize Professional and Social Media Profiles
Hello, Lucas! Where are you located? What’s your role at NisonCo and your background? Lucas Wentworth: I’m in Ithaca, New York, right now. Up until very recently, I was in Buffalo. My role is as an account manager or client… Read More »Long-time Cannabis Public Relations Account Manager Lucas Wentworth on Advocacy and Communication
NisonCo is a marketing and cannabis SEO agency that has ranked as one of the country’s best since our inception in 2013. Last month, we talked with PR account manager Michelle Melton. This month, we’re shifting gears for an interview… Read More »Leading Cannabis SEO Agency Account Manager Tony Ham on SERP Jargon
Cannabis journalists and cannabis reporters keep us updated with industry news, policy, and everything in between. They do the hard, often thankless work to keep the public informed and tell us engaging stories that keep us coming back for more.… Read More »Top 2023 Cannabis Journalists and Cannabis Reporters To Follow on Twitter and LinkedIn
This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is. Hi Michelle! Could we start with your… Read More »Top Cannabis PR Agency Account Manager Talks Persistence and Pitching 101
1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media? The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print… Read More »20 Must-Know Cannabis Public Relations Tactics
NisonCo is excited to continue a series of interviews with the incredible employees here at the agency. This month, we talked to Managing Editor and content creation team leader Marissa Smith. Marissa discusses finding and embracing your passions, creating your… Read More »Professional Insights from the Managing Editor at a Cannabis PR and SEO Firm
It’s no secret that the people are what make a company, and that’s especially true in a community-centered field like cannabis. This month, we’re highlighting Dallas Evelyn, who fills a business development role here at NisonCo and works out of… Read More »Landing a Business Development Role at a Top Cannabis Marketing Agency
