In the competitive cannabis industry, getting your company’s products and services in front of the right people is essential to win customers. You might have heard that search engine optimization (SEO) is one of the most impactful strategies in bringing… Read More »What is SEO for Cannabis and Dispensary Websites?
The campaign to legalize and regulate cannabis is rooted in social equity and justice. Accordingly, the regulated cannabis industry has begun offering opportunities to those most impacted by the war on drugs, developing a model for supporting social justice initiatives… Read More »The Top 5 Social Equity Strategies to Learn from the Cannabis Industry
Those who regularly keep up with SEO trends have been talking about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for a while. On July 1, 2023, this change will go into effect. As a leading cannabis… Read More »Step-by-Step Guide to Switch Google Analytics UA to GA4 (with Pictures)
NisonCo is a marketing and cannabis SEO agency that has ranked as one of the country’s best since our inception in 2013. Last month, we talked with PR account manager Michelle Melton. This month, we’re shifting gears for an interview… Read More »Leading Cannabis SEO Agency Account Manager Tony Ham on SERP Jargon
It’s essential to know what your target audience is searching for to optimize your website or content and serve them better. You’ll need to know the common kinds of search intent to optimize your webpage or create SEO-optimized content. What… Read More »4 Types of Search Intent and the Best SEO Practices for Each
Voice search — searching the internet using speech — is the future of how users search for products and services. Not only is voice search more accessible and increasingly efficient for people on the go that need quick results, but… Read More »4 Easy On-Site Voice Search Optimization Tactics for Beginners
1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media? The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print… Read More »20 Must-Know Cannabis Public Relations Tactics
Some may not have foreseen the metaverse and cannabis as a likely pairing. However, with the strict regulations surrounding cannabis marketing in more traditional media sources like TV and social media, virtual reality and augmented reality are promising new places… Read More »How Do VR and Augmented Reality Impact Cannabis Marketing?
Meta tags play an essential role in search engine optimization (SEO) for your business’ website, whether you’re vying to appear on the first page of results on Google, Bing or other search engine results pages (SERPs). This article will give… Read More »Meta Tag 101: How to Write SEO Snippets, Meta Titles and Descriptions
What is alt image text, and why is it important? Alt (short for “alternative”) image text increases web accessibility. Alt text also serves the significant purpose of letting search engines know the content of an image, which is why alt… Read More »Why Alt Image Text is Crucial for SEO
