What Is E-E-A-T and Why Does It Matter? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—Google’s quality framework for evaluating content. Originally called E-A-T, Google added “Experience” in 2022 to emphasize the importance of first-hand knowledge and practical application.… Read More »Free AI Powered E-E-A-T Content Analyzer
The field of public relations is replete with commonly repeated sayings, ranging from those that should definitely be left in the past (“all press is good press”) to those that still hold true today (“image is everything”). All brands live… Read More »Why Cannabis Reputation Management Requires a Comprehensive Strategy
Building Your Foundation: Local SEO and Citations Before pursuing complex link-building strategies, cannabis businesses with physical locations must master the basics of local SEO. The majority of cannabis searches have immediate, location-based intent like “dispensary near me” or “edibles in… Read More »Link Building Strategies for Cannabis-Related Companies
The cannabis industry faces a unique set of challenges: tight marketing budgets, strict advertising regulations, and intense competition for consumer attention. For startups operating with lean teams and navigating complex compliance requirements, traditional marketing often falls short. But there’s good… Read More »3 Ways Cannabis Startups Can Use AI for Marketing and Sales
Understanding Your Results Your AI ranking results show how well your website performs when AI platforms generate recommendations for your target keywords. Strong rankings indicate that AI systems view your site as authoritative and relevant for those topics. Keep… Read More »Check Your AI Search Rankings
Why AI Matters for Cannabis Sales The cannabis industry operates in a uniquely challenging environment. We’re dealing with a patchwork of state regulations, limited marketing channels, and intense competition. Traditional sales approaches fall short when facing these obstacles. AI provides… Read More »An AI-Powered Lead Generation Workflow to Supercharge Your B2B Cannabis Sales
What Are Abacus’s Chat LLM and Poe AI Aggregator platforms? Abacus Chat LLM positions itself as an “all-in-one AI super assistant” designed for professionals, students, and small teams. It consolidates access to top language models like GPT-4o, Claude Sonnet, and… Read More »Abacus Chat LLM vs. Poe: Which AI Aggregator Best Serves Your Small Business Needs?
The Short Answer: Yes, But There’s a Catch Recent studies from Semrush have shown that AI-generated content can indeed rank on Google—sometimes performing nearly as well as human-written content. However, success isn’t about simply plugging prompts into AI tools and… Read More »Can AI Content Rank on Google?
AI Solutions for Marketing Teams Elevate Your Marketing with Intelligent Automation Is your marketing team overwhelmed by increasing needs and limited resources? Modern technology solutions can reinvent your marketing approach, though finding the right starting point isn’t always clear. NisonCo’s… Read More »AI Marketing Consulting Services
What is thought leadership? A CEO stands at a podium, confidently addressing a packed conference hall. Their words cut through industry noise with clarity and vision. Attendees lean forward, captivated. In the back, journalists take notes. This is thought leadership… Read More »How Do You Demonstrate Thought Leadership in the Cannabis Industry?
