Last Updated: June 19, 2026
This Cookie Policy explains how NisonCo Inc. (“we,” “us,” “NisonCo”) uses cookies, pixels, beacons, and similar tracking technologies on nisonco.com (the “Site”). It is part of our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device, remember your preferences, and analyze how you interact with the site.
We also use other tracking technologies that work similarly to cookies, including:
- Web beacons / pixels: tiny graphics that let us count visitors or detect when an email is opened
- Local storage: browser-based storage that lets us save information across visits
- Tags and scripts: snippets of code that send data to analytics or marketing providers
- Software development kits (SDKs): code libraries integrated into products and services we use
In this Policy, “cookies” includes all of these.
2. Why We Use Cookies
We use cookies to make the Site work (load pages, remember your preferences, manage sessions); understand how visitors use the Site so we can improve content and performance; measure the effectiveness of our content and email marketing; and personalize content and recommendations.
We currently do not run active paid advertising or retargeting campaigns. If we resume such campaigns in the future, we will update this Cookie Policy and provide opt-out mechanisms.
3. Categories of Cookies We Use
a. Strictly necessary cookies
These are essential for the Site to function. They cannot be disabled. Examples include cookies that manage your session; remember your cookie consent choices (via CookieYes); provide security and protect against fraud (Wordfence); and enable basic site functionality and routing.
b. Functional cookies
These improve your experience by remembering choices you’ve made (such as language preference or region). They are not strictly necessary, but disabling them may limit functionality.
c. Analytics cookies
We use analytics cookies to understand how visitors use our Site so we can improve it.
- Google Analytics 4 — Site usage analytics, audience insights — policies.google.com/privacy
- Google Tag Manager — Tag management for analytics and marketing — policies.google.com/privacy
- Google Search Console — Search performance data (does not set cookies in your browser; queries Google’s data about your search activity) — policies.google.com/privacy
d. Marketing engagement cookies
We use marketing-engagement cookies to measure interactions with our content and emails. We do not currently use advertising-network retargeting cookies.
- ActiveCampaign — Email engagement tracking, lead identification, form submission tracking — activecampaign.com/legal/privacy-policy
If we resume paid advertising (e.g., Google Ads, Meta, LinkedIn) in the future, we will add the relevant cookies and providers to this list at that time.
e. Embedded third-party widgets
- Calendly — Embedded scheduling widget when used for booking calls — calendly.com/privacy
- ActiveCampaign forms — Newsletter signup and contact form embeds — activecampaign.com/legal/privacy-policy
The exact list of providers may change over time. We will update this Policy when material changes are made.
4. Your Choices
You have several ways to control cookies:
a. Cookie consent banner
We use a cookie consent banner powered by CookieYes. When you first visit our Site, the banner asks for your consent. You can accept all cookies, reject non-essential cookies, or customize your preferences. You can change your choice at any time by clearing your browser’s cookies and revisiting the Site, or by clicking “Cookie Preferences” in our footer when that link is available.
b. Browser settings
Most browsers allow you to view cookies stored on your device, block all or specific cookies, delete cookies, or receive a notification before a cookie is set.
For instructions, see your browser’s help documentation:
- Chrome: support.google.com/chrome/answer/95647
- Firefox: support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Safari: support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Edge: support.microsoft.com/help/4027947
c. Global Privacy Control (GPC)
Our cookie consent banner uses an opt-in model, so analytics and marketing-engagement cookies do not load for any visitor until explicit consent is given. This provides protection that meets or exceeds the universal opt-out requirements of NJDPA, CCPA/CPRA, and other state privacy laws — including any GPC signal a visitor may send, since no tracking happens by default.
d. Industry opt-outs
You can opt out of advertising cookies from many participating advertising networks via:
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.com
e. Mobile device controls
On iOS and Android, you can limit ad tracking through device settings.
5. Do Not Track
Some browsers send a “Do Not Track” (DNT) signal. There is no universal industry standard for how to respond to DNT. Because our cookie consent banner uses an opt-in model, no non-essential cookies fire until you consent, regardless of any DNT signal — which provides equivalent or stronger protection than honoring DNT directly.
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will update the “Last Updated” date at the top.
7. Contact
Questions about our use of cookies:
Email: evan@nisonco.com
Mailing address: NisonCo, 11 Bennington Ct., East Brunswick, NJ 08816, USA
Phone: 877-647-6626
