International Women’s Day presents an excellent opportunity to post impactful content and garner positive press for your brand, but like most holidays with roots in social justice, you’ll need to be careful to strike the right notes in your Women’s Day cannabis content.
As a cannabis content agency with our own roots in activism, NisonCo is well-versed in creating genuine, meaningful content that both supports social justice initiatives and converts customers. Here’s our guide for creating effective cannabis content this Women’s Day.
What is International Women’s Day?
Typically celebrated on March 8, International Women’s Day is a day to celebrate women. It is dedicated to recognizing the accomplishments of women throughout history and working toward true gender equality.
What do Cannabis Content Creators Need to Be Aware of on Women’s Day?
Though International Women’s Day has been celebrated since the early 1900s, it has gained momentum in recent years. The issues it represents are especially pertinent in the cannabis industry.
Women leaders are underrepresented in cannabis; as of 2025, just over 15% of all cannabis businesses are women-owned, and in 2023, less than 40% of leaders in the cannabis industry were women. Despite this lack of high-level female representation in the cannabis industry, women and men are represented equally among consumers — and in some age brackets, women are more likely to consume cannabis than men. The disparity here creates a real issue in the industry and a valuable opportunity for cannabis marketers and content writers. There is a lack of truly women-centered cannabis content, and International Women’s Day is the perfect time to begin addressing that.
Though International Women’s Day presents an opportunity for marketers and content creators, it’s not easy to seize. First and foremost, any content geared toward this day must feel genuine. Consumers are more sensitive than ever to corporations co-opting meaningful holidays, including International Women’s Day, as just another opportunity to sell products. Content for this holiday must have real weight — steer clear of pinkwashing and other gimmicky marketing pitfalls.
Achieving the right tone is especially important if you’re looking to garner press coverage for your International Women’s Day campaigns — you don’t want to end up getting attention for being disingenuous.
5 Tips for Creating Cannabis Content this Women’s Day
As you prepare your content strategy for International Women’s Day, here are five tips to remember.
For expert guidance or a customized content plan, contact NisonCo’s content team.
1. Prioritize Women’s Voices in Cannabis
This is the most fundamental point on this list — and the most important.
When crafting content for International Women’s Day, include women. Whether you feature insight from women at your cannabis company, ask women on the team for input, or take another route, center women’s voices and lived experiences in your content.
2. Don’t Use the Holiday as an Excuse for Sales
Another foundational point to remember as you begin to plan cannabis content for International Women’s Day: don’t just use it as an excuse to send out generic coupons or run a sale. The women on your newsletter lists don’t want to be told to “treat themselves” by shopping with you — they want to feel genuinely represented in some way.
If you want to incorporate a sale into your International Women’s Day content plan, consider promoting women-focused products, like cannabis products intended to ease menstruation discomfort or products from women-owned and operated companies.
3. Spotlight Women Breaking the “Grass Ceiling”
Another excellent way to make an impact with your cannabis content this International Women’s Day is to shine a spotlight on women in cannabis.
- — Promote woman-owned and operated cannabis companies.
- — Acknowledge the activists who made the industry possible, like Mary Jane Rathbun (or “Brownie Mary”), one of the most influential people in the fight for medical cannabis.
- — Recognize businesswomen who helped build the cannabis sector, like Wanda James — the first Black woman to own a dispensary in the United States.
- — Highlight the women on your company’s leadership team and their experiences working in the cannabis industry.
4. Support Women’s Organizations
The most immediate, actionable way to demonstrate your commitment to the cause and ensure the success of your cannabis content this International Women’s Day is to put your money where your mouth is and contribute to an organization benefitting women.
5. Champion Women’s Rights in the Cannabis Industry
Finally, ensure your dedication to social justice and women’s rights doesn’t end when your content strategy does. To truly gain a reputation as a brand that cares, you must support women — and women in cannabis — all year round.
There are many ways you can achieve this. Close the gender pay gap at your cannabis company, include folks of all genders on your leadership team, foster an inclusive setting — and create content to support and publicize all those goals.
Cannabis Content Agencies Help You Craft Pitch-Perfect Women’s Day Content
There’s a lot to consider when creating content for International Women’s Day or any other social justice-oriented cannabis holiday. Working with a cannabis content firm is one of the best ways to ensure your content is genuine, meaningful, and optimized.
For more information about how a cannabis content firm can help you make a real difference this International Women’s Day, send us a message to schedule a meeting.
