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With cannabis on the ballot in several states in the fourth quarter of 2024 and rescheduling talks starting in the new year, 2025 is poised to be a massive year for the cannabis industry. Now is the time to start… Read More »Planning Your 2025 Cannabis PR Budget
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
Labor Day might be just around the corner, but that doesn’t mean the summer sales season is over quite yet. Your dispensary can still capitalize on cannabis consumers getting the most out of the warmer weather with these ten fun… Read More »Labor Day Dispensary Deals, Sales and Events Ideas
This article by NisonCo Publicist Wilfred Maina Waimiri originally appeared on the Cannabis Marketing Association’s Content Hub and appears here with permission. Let’s talk numbers. If you are a cannabis company running a cannabis PR campaign, public relations metrics are… Read More »3 Valuable Metrics To Track The Success of a Cannabis PR Campaign
Growing cannabis is incredibly rewarding, but it can also be tedious — and it always seems like there’s more to learn. Cannabis cultivation podcasts have the solution to both predicaments: they give you something to listen to during those long… Read More »The 16 Best Cannabis Cultivation Podcasts for Growers
The cannabis industry is currently experiencing monumental changes. It’s typically a fast-moving sector, but in election years, cannabis news moves faster than ever — and your company needs to move even quicker if you want to be a part of… Read More »Prepare for 2024 Election News with Cannabis PR
The NisonCo team had an incredible time at Flower Expo in Greenfield, Massachusetts, connecting with dozens of inspiring leaders in the New England cannabis community. There’s plenty of action in the Massachusetts cannabis industry these days: Lawmakers are considering changing… Read More »MA Cannabis Market Expert Conversations from Flower Expo 2024
It’s that time of year again! Another successful 4/20 has come and gone, and now your dispensary is brainstorming ideas for celebrating other exciting cannabis holidays coming up through the rest of 2024. If you’ve already launched your summer dispensary… Read More »20 Best 710 Sales and Marketing Ideas
The recent news concerning the rescheduling of cannabis is a significant positive regulatory movement. The team at NisonCo, and just about every other cannabis professional, has been hoping for this development for years — though full federal legalization remains the… Read More »How Does Cannabis Rescheduling Impact My Cannabis Marketing and Ad Strategy?
Today’s consumers are inundated with ads and overwhelmed by choice. Marketing campaigns have always been essential for success, but a carefully planned and multifaceted marketing strategy is more critical now than ever, particularly in the hyper-competitive cannabis industry. Does your… Read More »What Does a Strong Dispensary Content Marketing Strategy Look Like?
