reepher

Case Studies | Public Relations, SEO

Helping a cannabis DUI insurer gain voice in the media and increase web traffic.

The goal.

SEO

reepher’s main goal was to drive organic traffic to their site. Since cannabis DUI coverage was a new topic, they wanted to capitalize on novel keywords and increase online impressions of the cannabis insurance coverage.
reepher wanted to utilize blogging to target potential customers as a part of a comprehensive media strategy.

Public Relations

reepher had yet to launch their services when their engagement began, so the main goals were to build awareness and reach customers in the states they were providing services in.

The approach.

SEO

NisonCo worked alongside reepher to identify compliant keywords, such as using “coverage” instead of “insurance.” NisonCo crafted a strategy centered around routing potential customers searching tangential, high-intent inquiries or phrases to reepher’s site and content.
NisonCo collaborated on reepher’s website design to optimize the user journey, including rearranging items and placing calls to action (CTAs) in planned locations. For example, “Cannabis DUI Coverage” is the first menu item users see on their journey.
Additionally, NisonCo made web copy optimizations to create a better end-user experience, optimizing metatags and providing potential leads with a descriptive explanation of what they can expect on the website.
NisonCo’s in-house writing team developed a creative content marketing strategy designed to engage readers of their owned media.

Public Relations

NisonCo targeted national publications to showcase that reepher was the first to offer financial protection for cannabis misdemeanors. Bringing that conversation to the forefront helped build awareness that reepher was the first in the cannabis space to do so. Positioning reepher Founder Justin Kahn as a thought leader and expert in his field helped keep him and the company top-of-mind for journalists.
By strategically releasing a press release for reepher’s official launch alongside targeting publications covering cannabis DUI, NisonCo ensured extensive quality exposure.

The success.

SEO

Shown in the graph, with near zero impressions and clicks before starting SEO in early 2022, reepher increased their monthly status to 2.5k for each category respectively. Initial increases in traffic happened with the help of a press release whose news was picked up by mainstream media and television. Helping to put them on the map and kick-start their steady growth on search engines.
NisonCo’s created content and edited blogs established a cohesive brand voice and resources experience for website users. Successfully amplifying the messaging of their owned media with earned media.

Public Relations

Media approval and interest have been overwhelmingly positive and promising for reepher’s future. reepher’s Founder, Justin Kahn, has seen many continued requests for quotes and television opportunities in top publications, even post-engagement.

Notable PR Press:
- Forbes: Insurance Company Launches Coverage For Marijuana DUIs
- Cheddar: Reepher Offers Liability Protection Against Cannabis DUI Stops
- Benzinga: Driving On Weed: This Company Offers Criminal, DUI Defense Insurance For Cannabis Consumers
- Fox Business: Salt Lake City-based company launches prepaid defense plan for cannabis DUIs
- The Marijuana Times: The Dangers Of Cannabis And Driving
- Nasdaq: Cannabis Industry Leaders Share the Importance of the 420 Holiday

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reepher

Case Studies | Public Relations, SEO

Helping a cannabis DUI insurer gain voice in the media and increase web traffic.

The problem.

SEO

reepher’s main goal was to drive organic traffic to their site. Since cannabis DUI coverage was a new topic, they wanted to capitalize on novel keywords and increase online impressions of the cannabis insurance coverage.
reepher wanted to utilize blogging to target potential customers as a part of a comprehensive media strategy.

Public Relations

reepher had yet to launch their services when their engagement began, so the main goals were to build awareness and reach customers in the states they were providing services in.

The solution.

SEO

NisonCo worked alongside reepher to identify compliant keywords, such as using “coverage” instead of “insurance.” NisonCo crafted a strategy centered around routing potential customers searching tangential, high-intent inquiries or phrases to reepher’s site and content.
NisonCo collaborated on reepher’s website design to optimize the user journey, including rearranging items and placing calls to action (CTAs) in planned locations. For example, “Cannabis DUI Coverage” is the first menu item users see on their journey.
Additionally, NisonCo made web copy optimizations to create a better end-user experience, optimizing metatags and providing potential leads with a descriptive explanation of what they can expect on the website.
NisonCo’s in-house writing team developed a creative content marketing strategy designed to engage readers of their owned media.

Public Relations

NisonCo targeted national publications to showcase that reepher was the first to offer financial protection for cannabis misdemeanors. Bringing that conversation to the forefront helped build awareness that reepher was the first in the cannabis space to do so. Positioning reepher Founder Justin Kahn as a thought leader and expert in his field helped keep him and the company top-of-mind for journalists.
By strategically releasing a press release for reepher’s official launch alongside targeting publications covering cannabis DUI, NisonCo ensured extensive quality exposure.

The success.

SEO

Shown in the graph, with near zero impressions and clicks before starting SEO in early 2022, reepher increased their monthly status to 2.5k for each category respectively. Initial increases in traffic happened with the help of a press release whose news was picked up by mainstream media and television. Helping to put them on the map and kick-start their steady growth on search engines.
NisonCo’s created content and edited blogs established a cohesive brand voice and resources experience for website users. Successfully amplifying the messaging of their owned media with earned media.