Linnea Hemp
- Case Studies | SEO
NisonCo Boosts Linnea's Organic Traffic & SERP Rankings with SEO Strategies
The goal.
Linnea Cannabinoids, a cannabinoid extract manufacturer operating within the Linnea pharmaceutical manufacturer brand, specializes in researching and developing innovative cannabinoid ingredients, including CBG. Linnea Cannabinoids aimed to increase its non-branded keyword rankings, enhance its search engine results pages (SERPs) and drive more organic traffic to its website, LinneaCannabinoids.ch.
The approach.
- As an international manufacturer with global customers, Linnea must adhere to strict brand guidelines and communication requirements to comply with pharmaceutical and country-specific standards we built into our SEO strategy.
- With a less than 6-month-old website, the focus of the 2-year campaign was to build SERP rankings.
- Strengthened the internal linking structure to improve user experience and search engine understanding.
- Optimized the company’s Google My Business (GMB) profiles to boost local search visibility with their global locations.
- Built backlinks by listing Linnea on relevant directories and married with a press strategy to increase high-quality do-follow links.
- Adapted the keyword strategy based on market trends and competitor activities.
The success.
- Clicks and Impressions increased by over 50% in 6 months compared quarter over quarter.
- The click-through rate improved quarter over quarter from 2.85% in Q2 to 3.83% in Q4 on high intent and non-branded.
- Created an SEO-prioritized URL structure and ensured all pages were indexed and redirected and did not show 404 errors.
- The Average Position in SERPs improved from 8.51 in Q2 2024 to 2.71 in Q4 2024, all via organic SEO efforts.
Highlight your work with Public Relations
Linnea Hemp
- Case Studies | SEO
NisonCo Boosts Linnea's Organic Traffic & SERP Rankings with SEO Strategies
The problem.
Linnea Cannabinoids, a cannabinoid extract manufacturer operating within the Linnea pharmaceutical manufacturer brand, specializes in researching and developing innovative cannabinoid ingredients, including CBG. Linnea Cannabinoids aimed to increase its non-branded keyword rankings, enhance its search engine results pages (SERPs) and drive more organic traffic to its website, LinneaCannabinoids.ch.
The solution.
- As an international manufacturer with global customers, Linnea must adhere to strict brand guidelines and communication requirements to comply with pharmaceutical and country-specific standards we built into our SEO strategy.
- With a less than 6-month-old website, the focus of the 2-year campaign was to build SERP rankings.
- Strengthened the internal linking structure to improve user experience and search engine understanding.
- Optimized the company’s Google My Business (GMB) profiles to boost local search visibility with their global locations.
- Built backlinks by listing Linnea on relevant directories and married with a press strategy to increase high-quality do-follow links.
- Adapted the keyword strategy based on market trends and competitor activities.
The success.
- Clicks and Impressions increased by over 50% in 6 months compared quarter over quarter.
- The click-through rate improved quarter over quarter from 2.85% in Q2 to 3.83% in Q4 on high intent and non-branded.
- Created an SEO-prioritized URL structure and ensured all pages were indexed and redirected and did not show 404 errors.
- The Average Position in SERPs improved from 8.51 in Q2 2024 to 2.71 in Q4 2024, all via organic SEO efforts.
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