Ardent
- Case Studies | Public Relations
Generating national attention for their new product.
The goal.
With a multi-year relationship, Ardent launched a new product, our goal was to generate national awareness for the Nova FX — the Easy-Bake Oven for Cannabis.
The approach.
We shifted the launch strategy to highlight how Ardent fast-tracked the release for patients and consumers to use at home during isolation, safely celebrate 4/20, have access throughout the pandemic, and beyond. By educating both mainstream and cannabis-focused media about how the devices helps to stretch your stash and easily make any herb or hemp product we’ve positioned the Nova FX as the ultimate tool and a fun solution for a process that used to be intimidating (no prior cannabis experience required).
The success.
Since the late March 2020 launch, we have garnered a selection of top-tier national media coverage including Chicago Tribune, Rolling Stone, Forbes (one & two), Gear Patrol, and AmericanInno.
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Ardent
- Case Studies | Public Relations
Generating national attention for their new product.
The problem.
With a multi-year relationship, Ardent launched a new product, our goal was to generate national awareness for the Nova FX — the Easy-Bake Oven for Cannabis.
The solution.
We shifted the launch strategy to highlight how Ardent fast-tracked the release for patients and consumers to use at home during isolation, safely celebrate 4/20, have access throughout the pandemic, and beyond. By educating both mainstream and cannabis-focused media about how the devices helps to stretch your stash and easily make any herb or hemp product we’ve positioned the Nova FX as the ultimate tool and a fun solution for a process that used to be intimidating (no prior cannabis experience required).
The success.
Since the late March 2020 launch, we have garnered a selection of top-tier national media coverage including Chicago Tribune, Rolling Stone, Forbes (one & two), Gear Patrol, and AmericanInno.
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