COVID-19 has caused many business disruptions and led to many companies moving their teams from in-office setups to working from home. While many companies are comfortable in this space, others can be struggling to keep their team members connected and engaged across the digital divide. Try these four strategies to keep your team’s morale and…
I didn’t care about politics. I didn’t feel a need to get involved with the problems of the world. Afterall, weren’t my own problems enough? That all changed in early 2015 when I went through some big transitions in my life. I transferred to the University of Rhode Island where I picked up sociology as…
We provide some of the best keywords and search phrases to help guide your dispensary, cannabis company, or CBD website’s SEO strategy. (Updated 2021) If you’re looking to increase traffic to your cannabis business’s website, utilizing SEO strategies like keyword and search phrase research are key. NisonCo is a top rated CBD and Cannabis SEO…
Some brands think they have social media figured out, and that it’s a straightforward and easy business tactic. The fact is that this is quite the opposite, and unfortunately, there is a lot more to a marketing social media strategy than many realize. Social media has many different facets to it, and a lot of…
Guest article by Eric Rosen, Dark Heart Nursery Follow these 10 best practices for strong, healthy cannabis plants. 1. Maximize your resources As the cannabis industry continues to mature, many indoor, greenhouse and outdoor cultivators are all re-examining their business practices to identify areas of inefficiency. Cultivators that outsource clones in their supply chain yield…
More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to…
Guest Post from Troy Ivan, CEO & Founder of ExtractCraft With a lot of time on our hands, some might find this is a good time for experimenting with different ways to infuse foods from home with different devices. Enter ExtractCraft, and their Source Turbo, with improved processing time, Turbo Mode, altitude-specific tuning, and upgraded…
Article written by Michael Sassano, the founder and CEO of Solaris Farms, one of the largest and most high tech cannabis growers in Nevada, and Head of the Board at Somai Pharma, a medical cannabis product distributor in the European Union. The world came to a standstill when COVID-19 came about, but that doesn’t mean…
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it? (more…)
We’re excited to announce the launch of NisonCo’s new marketing department with a range of new service offerings. Created in response to client needs for more integrated marketing/PR campaigns, NisonCo’s Marketing Department recognizes that a brand’s reputation not only encompasses favorable editorial media coverage and news commentary, but is also a collaborative process that works…