Article written by Michael Sassano, the founder and CEO of Solaris Farms, one of the largest and most high tech cannabis growers in Nevada, and Head of the Board at Somai Pharma, a medical cannabis product distributor in the European Union. The world came to a standstill when COVID-19 came about, but that doesn’t mean…
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it? (more…)
We’re excited to announce the launch of NisonCo’s new marketing department with a range of new service offerings. Created in response to client needs for more integrated marketing/PR campaigns, NisonCo’s Marketing Department recognizes that a brand’s reputation not only encompasses favorable editorial media coverage and news commentary, but is also a collaborative process that works…
“Closed until further notice,” read a sign in my town – a local restaurant. Although it’s clear that the spread of COVID-19 has companies in dire straits and scared for the future, I was surprised that reading this sign left me feeling panicked and rather hopeless about the future. It felt like an apocalyptic message,…
Want to celebrate 4/20 while practicing social distancing and protecting our health during the Coronavirus? Instead of passing a blunt this year let’s find unique ways to get high. The cannabis community is all about coming together to enjoy a smoke sesh and good conversation. Though social get-togethers may be limited this year, we’ve come…
Cannabis has become so mainstream these past several years that truly misguided misconceptions like “cannabis is a gateway drug” has been rebutted and universally accepted. That being said, there are still some common misconceptions that continue to circulate amongst cannabis newbies and experts. This week at NisonCo, we’ll explore some of the most common…
We can all agree that playing ball is pretty fun. But let’s be clear. Who balls harder…than dogs? We were working to draft our favorite superstar stoners to our baseball team, but copyright infringement made it kind of difficult to track down photos. So, we decided to bring them onto our team as dogs. The…
Join the Cannabis Marketing Association on Tuesday, February 25, 2020 at The Arts District Brewing Company for a chat and networking mixer.
Is it OK to say “pot” or “weed”? How about “getting stoned” versus “consuming”? NisonCo examines frequently used questionable phrases and whether your brand should use them.
One of the most important skills for a journalist to have is the ability to file successful records requests, commonly referred to as FOIAs. FOIA is an acronym for the Freedom Of Information Act. That’s the name of crucial federal transparency legislation that gives media and the public access to records from government agencies. And…