It’s hard not to get swept up in the excitement — or dread — about generative AI. It seems like new AI tools are released every day, and you can’t deny their potential. However, the fact of the matter is that AI is a tool like any other, and accordingly, it is great for some tasks and not the right tool for others.
The NisonCo team has spent much time experimenting with AI tools to determine the best ways to apply them to our workflows. Read on for a summary of our favorite AI use cases, or contact us for more personalized and in-depth support through our AI consulting services.
The Best AI Use Cases in Cannabis Marketing
AI is ideal for many everyday business situations, including brainstorming, automation, and editing. We’ve found that the best applications of AI are typically related to sales and business development.
One quick caveat before we get started: the best applications of AI will always come from a combination of human and AI skills. You will always get the highest quality results when you work with your AI tool of choice rather than expecting it to do the work for you.
AI for Cannabis Ideation and Brainstorming
We love AI as a tool for generating ideas. It’s one of the most versatile and accessible applications of AI that we’ve found.
Basic chatbots are an excellent tool for brainstorming or generating a list of prompts, questions, or topics to get you started.
There are also many AI tools with more in-depth features that can help you create classic brainstorming visualizations, like mind maps.
AI for Automation in Cannabis Sales
AI tools are also great resources for automating repetitive tasks like sending reminder emails, scheduling meetings and cannabis content, and gathering information to help you prepare for meetings.
Many widely-used business sites and platforms have begun incorporating custom AI tools within their software. If you have more specific needs or just enjoy exploring AI’s potential, you can also build custom AI bots to automate tasks across multiple platforms.
Editing Cannabis Content with AI
AI editing tools are probably the most widely-known AI use case in business and beyond. Free and paid AI editing software has been available for years, and it’s incredibly helpful in polishing up any content you create.
The capabilities of AI editors are becoming more and more impressive; you can even feed content into AI chatbots to request both edits and explanations of the edits to help you hone your writing skills. You should always do a final old-fashioned proofread after using an AI editor, though, since they can still make mistakes or misinterpret what you’re trying to say.
Potential Use Cases for AI in Cannabis Marketing
These next AI use cases can be helpful in your workflows, but may have significant shortcomings. Keep the tools’ limitations in mind and proceed cautiously when using AI for tasks like research, optimization, and note-taking.
AI Research Limitations
More and more AI tools and even basic chatbots can search the internet. However, they still typically aren’t the best tools for conducting research, particularly in a gray, ever-changing market like cannabis.
AI tools are programmed first and foremost to give you an answer. While this makes AI programs incredibly helpful, it’s essential to be aware of how this affects results. With research queries in particular, AI tools are prone to “hallucinations,” or generating output without any basis in fact. If you decide to use AI tools to search the internet and do research for you, verify all information to ensure the accuracy of the answers.
AI to Optimize Cannabis Content
You can also use AI to optimize content according to SEO best practices, but you must be careful about the prompts you use and the information you feed it.
With a well-planned prompt and thorough guidelines, you can have AI tools optimize your cannabis content using your target keywords or even for a more specific purpose, like voice search optimization. However, it’s easy to end up with poorly optimized content that could hurt your SEO ranking. Ensure you understand basic SEO principles before using an AI tool to craft effective prompts and double-check the output.
AI Note-Taking Etiquette
We’ve included AI notetakers in this category for a slightly different reason than the other two types of tools. AI notetakers are quite accurate and can be incredibly helpful, but you need to consider several factors before using them in meetings.
First and foremost, you should obtain explicit consent from each member of the meeting before inviting an AI notetaker; some people aren’t entirely comfortable with this technology. Additionally, you must consider whether you will be sharing sensitive information and how secure the servers are for the specific tool you are using. If you clear up all of these factors, AI notetakers can be an excellent tool for both client and internal meetings, but you should still be ready to adjust your policy as needed.
Are you considering using AI to improve your cannabis business operations but aren’t sure where to begin? We can help. Click the image above to connect for AI consultation.
AI Limitations in Cannabis Marketing
No matter how advanced AI programs get, they still won’t be the best tool for certain situations, including direct communications and extensive content creation.
Don’t Use AI for Client Communications
Even though AI can write emails and other client communications, it’s not a substitute for personal connections. Human-to-human communication is more straightforward and reliable and will help you build the all-important connections that help businesses thrive.
Beyond simple human connection, research has also shown that consumers appreciate personalization — and nothing feels more impersonal than automated outreach. While you might be able to use AI to write short-and-sweet follow-up or reminder emails, you shouldn’t relegate client connections to machine learning.
AI for Cannabis Content Creation is Ineffective
AI also isn’t the best tool for extensive content creation or any task that benefits from creativity. While it is an excellent tool for brainstorming, ideating rough outlines and editing already-created work, content of all types needs a human touch to avoid sounding flat and computer-generated.
Experts estimate that over half of the text on the internet is either AI-generated or AI-translated, and that percentage is growing exponentially. Human-created content can be a massive differentiator for your company, especially as AI becomes more and more widely used.
How Can AI Help My Cannabis Business?
AI can be a powerful tool to boost your cannabusiness, as long as you know how to use it. We regularly publish guides about AI and automation — like this one — on the NisonCo blog, which will give you a place to start.
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We also offer AI consulting services, where we will help you create and implement a customized plan to incorporate AI into your workflow.
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