Wilfred joined Nisonco in April 2021, and is a member of Nisonco’s PR team. He holds a Bachelors in Economics and Finance from the Kenyatta University and briefly worked as a sports journalist at Absolute Sports Limited.

He has extensive experience guiding educational and marketing initiatives for cannabis companies. Wilfred got his start in cannabis as the lead writer and editor for Every CBD Thing, a website dedicated to educating consumers on everything CBD and cannabis. Through his educational efforts, Wilfred has gotten to interact with and learn from some of the brightest minds in cannabis including Ethan Russo.

Wilfred is constantly working to change attitudes on cannabis in his home country, Kenya.