Most dispensary customers choose where to shop based on convenience and product availability when they need to re-up. Price point and product selection come next. This transactional mindset makes customer retention challenging for cannabis retailers competing in increasingly saturated markets.… Read More »How to Leverage AI for Dispensary Customer Retention
Getting your cannabis brand noticed requires more than great products. It demands strategic media coverage that builds credibility and creates authority for search engines and large language models. While traditional advertising remains limited, a well-executed digital PR strategy can get… Read More »How to Secure Cannabis Media Coverage with a Strong PR Strategy
We’re now in the era of quiet cannabis. The money is no longer pouring in, the novelty for consumers has worn off, and the new AI models aren’t as friendly to cannabis as good old Google. For many, that means… Read More »Why Blog Management Services Are Key for Cannabis Product Companies
Key Takeaways for Cannabis PR Success — A cannabis publicist brings specialized expertise in cannabis PR, including deep knowledge of industry regulations, culture, and media, setting them apart from general PR professionals. — Partnering with a cannabis publicist helps your… Read More »What is the Difference Between a Cannabis Publicist and a PR Pro?
The field of public relations is replete with commonly repeated sayings, ranging from those that should definitely be left in the past (“all press is good press”) to those that still hold true today (“image is everything”). All brands live… Read More »Why Cannabis Reputation Management Requires a Comprehensive Strategy
Blogs might seem outdated — more “MySpace” than “2025 content strategy” — but that couldn’t be further from the truth. AI searches are on the rise, and more people are referencing Google snippets than ever. Where do those bite-sized bits… Read More »5 Ways a Cannabis Blog Writer Can Boost Your SEO
The cannabis industry faces a unique set of challenges: tight marketing budgets, strict advertising regulations, and intense competition for consumer attention. For startups operating with lean teams and navigating complex compliance requirements, traditional marketing often falls short. But there’s good… Read More »3 Ways Cannabis Startups Can Use AI for Marketing and Sales
What is thought leadership? A CEO stands at a podium, confidently addressing a packed conference hall. Their words cut through industry noise with clarity and vision. Attendees lean forward, captivated. In the back, journalists take notes. This is thoughtful leadership… Read More »How Do You Demonstrate Thought Leadership in the Cannabis Industry?
Since NisonCo’s founding in 2013, we’ve had the honor of working with incredible people — like the writers, content editors, journalists, and reporters who turn our clients’ stories into reality with high-quality, targeted press coverage. In this blog, we… Read More »Hemp + Cannabis Reporters to Follow in 2025
International Women’s Day presents an excellent opportunity to post impactful content and garner positive press for your brand, but like most holidays with roots in social justice, you’ll need to be careful to strike the right notes in your Women’s… Read More »How to Craft Genuine Cannabis Content this Women’s Day
