Everyone in the cannabis industry knows that April 20 — lovingly coined ‘4/20’ — is the biggest yearly sales holiday for businesses and consumers. Recreational customers enjoy sales and promotions on their favorite products or use holiday discounts to discover… Read More »Are These 4/20 Marketing Tactics on Your Cannabis Brand’s Radar?
Economic downturns or recessions are difficult for consumers and companies alike. Even though you might need to cut costs during this time, it’s vital to ensure you’re saving room in your budget for the essentials. Let’s dive into how marketing… Read More »3 Tips for Marketing Budgeting During Economic Downturns
Cannabis is a growing industry, so setting yourself apart from the crowd is essential when writing cannabis content for a blog or website. Choosing the right topic, keywords, and tone is vital. Read on for NisonCo’s guide on great cannabis… Read More »20 Cannabis Blog Topic Ideas for Content Writers
Cannabis journalists and cannabis reporters keep us updated with industry news, policy, and everything in between. They do the hard, often thankless work to keep the public informed and tell us engaging stories that keep us coming back for more.… Read More »Top 2023 Cannabis Journalists and Cannabis Reporters To Follow on Twitter and LinkedIn
The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry. As… Read More »20 Must-Know Psychedelics Content Writing Terms
Voice search — searching the internet using speech — is the future of how users search for products and services. Not only is voice search more accessible and increasingly efficient for people on the go that need quick results, but… Read More »4 Easy On-Site Voice Search Optimization Tactics for Beginners
This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is. Hi Michelle! Could we start with your… Read More »Top Cannabis PR Agency Account Manager Talks Persistence and Pitching 101
Why Do Psychedelics Pros Need to Listen to Popular Podcasts? As access to regulated psychedelic medicine expands, psychedelic professionals need informative and entertaining podcasts focusing on the field. Are you a psychedelics pro needing a list of the top industry… Read More »Top 20 Podcasts For Psychedelics Pros
As the holiday season approaches, this is the perfect time to reflect upon the cannabis industry predictions that NisonCo and our clients proposed last year. NisonCo is a full-service PR, SEO and marketing agency that anticipated the appearance of cannabis… Read More »2023 Cannabis Predictions from Leading Industry Experts
This month, we met with the President and Founder of NisonCo, Evan Nison. Evan is a PR expert who has been working in cannabis advocacy and harm reduction long before the inception of NisonCo. Here, he joins us to discuss… Read More »Founder of America’s First Cannabis PR Agency Shares Success Story
