3 Tips for Marketing Budgeting During Economic Downturns

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Written by: Johanna Bloomquist

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Economic downturns or recessions are difficult for consumers and companies alike. Even though you might need to cut costs during this time, it’s vital to ensure you’re saving room in your budget for the essentials. Let’s dive into how marketing remains one of the most important investments you can make, regardless of the economic climate. 


1. Stay Consistent with an SEO Strategy

Search engine optimization, or SEO, requires consistency. 

Part of an effective SEO strategy requires long-term work to build trust with consumers and search engines like Google and Bing. An on-and-off approach to SEO will ultimately hurt your credibility and, therefore, your ranking on search engine results pages (SERPs). 

Consistency in your SEO strategy might look like regular SEO-enriched blogs and other content, having your business listed on targeted directories or updating your backend to cater to the newest search algorithms. A knowledgeable SEO firm will customize and regularly reassess a strategy to fit your brand’s needs.


2. Prioritize Public Relations

Like SEO, public relations (PR) is about maintaining a consistent media presence

While neglecting SEO will negatively affect your website’s rankings and traffic, neglecting PR will negatively impact how your brand is perceived by consumers, industry professionals, and reporters. Maintaining a consistent public image, however, builds trust with the audiences you are trying to reach. 

Maintaining a consistent presence in media and social media is crucial, especially during an economic downturn. Recessionary economic conditions can be a great time to work on your behind-the-scenes PR strategy. You can always nurture connections with reporters and news outlets, verify online information about your company, and refine your company website, LinkedIn, and other social platforms. 


3. Keep in Mind: A Marketing Strategy is a Marathon, Not a Sprint

One of the most important things to remember is that successful marketing takes a long-term effort. It isn’t something you can “finish,” as there will always be things to improve, trends to keep up with, and new developments to publicize. 

Marketing during an economic downturn can also provide a leg up when the economy eventually recovers. Other companies will cut their marketing budgets and focus less on their public image and marketing efforts. By continuing your marketing efforts and fine-tuning them to the current situation, you will be able to stay ahead of the competition. 


Perfect Your Strategy with an Experienced Marketing Agency

Calling in professionals is invaluable when mapping out a marketing strategy, particularly when extra variables like a challenging economy are at play. NisonCo is one of the country’s leading PR and SEO firms, and we can design the perfect marketing roadmap for you and your business. Contact us to learn more about our services and get a free consultation today. 


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