Vicente

Case Studies | SEO

Helping Cannabis Law Firms through PR and SEO

The goal.

Vicente created the roadmap for legislation in the cannabis industry, drafting the Colorado ballot initiative and leading the 2012 legalization campaign. NisonCo sought to leverage Vicente’s longstanding status as an expert in the industry by elevating its thought leadership and brand profile to become the go-to legal firm for the growing cannabis and psychedelics industries.

In February 2023, Vicente LLP took the digital leap with a new domain. This event created a new opportunity for strategic collaboration with NisonCo. The objective was clear: to elevate Vicente’s digital presence in the legal realms of cannabis and psychedelics.

The approach.

NisonCo took a two-pronged approach, focusing on media appearances and building an online presence to align messaging across all marketing efforts.
Public relations: NisonCo pitched hundreds of journalists, editors, and producers to secure press coverage, maintain and build Vicente’s brand awareness, and position its team as the top legal experts in cannabis and psychedelics space. Additionally, NisonCo prioritized opportunities to comment on proposed and actual legal changes nationwide.
SEO: NisonCo focused on increasing impressions and meaningful clicks to gain higher engagement from Vicente’s target audience of potential clients.

In collaboration with NisonCo, Vicente witnessed a meteoric rise in online impressions, surpassing 2 million in just over a year. This monumental growth is best exemplified when examining year-on-year data: the month of March showcases an impressive doubling of daily clicks and a threefold increase in impressions compared to the previous year.

The success.

NisonCo has landed Vicente more than 200 published pieces to date highlighting leadership, specialized lawyers, legal developments in various states, and the new psychedelics industry. By combining PR and SEO efforts, NisonCo incorporated selected keywords and phrases into these published pieces to increase their impact.
- Brian Vicente and Mason Tvert – 10 Year anniversary of Amendment 64 — Brian Nichols Show
- Sahar Ayinehsazian and Ed Perlmutter – Cannabis Banking in the Time of SVB Op-Ed — Benzinga
- Charlie Alovisotti – Benzinga Psychedelics Conference fireside chat moderator
- Jason Tarasek– Minnesotans can grow marijuana at home later this summer – CBS
- Brian Vicente – Oklahoma voters say ‘no’ to recreational marijuana ballot question — NBC News
As we continue to optimize web pages and promote thought leadership for specific lawyers at Vicente LLC, we see those individuals consistently garner increased traffic to their bio pages. Additionally, three of Vicente’s top ten pages relate to psychedelics and provide expertise on the laws and potential commerce in this burgeoning industry.

The beginning of 2024 marked the continuation of Vicente’s ascending trajectory. Data from the first quarter shows Vicente’s average ranking in search engine results climbed from 37th to 24th place. This significant leap forward underscores the effectiveness of NisonCo’s strategic PR and SEO initiatives.

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Vicente

Case Studies | SEO

Helping Cannabis Law Firms through PR and SEO

The problem.

Vicente created the roadmap for legislation in the cannabis industry, drafting the Colorado ballot initiative and leading the 2012 legalization campaign. NisonCo sought to leverage Vicente’s longstanding status as an expert in the industry by elevating its thought leadership and brand profile to become the go-to legal firm for the growing cannabis and psychedelics industries.

The solution.

NisonCo took a two-pronged approach, focusing on media appearances and building an online presence to align messaging across all marketing efforts.
Public relations: NisonCo pitched hundreds of journalists, editors, and producers to secure press coverage, maintain and build Vicente’s brand awareness, and position its team as the top legal experts in cannabis and psychedelics space. Additionally, NisonCo prioritized opportunities to comment on proposed and actual legal changes nationwide.
SEO: NisonCo focused on increasing impressions and meaningful clicks to gain higher engagement from Vicente’s target audience of potential clients.

The success.

NisonCo has landed Vicente more than 200 published pieces to date highlighting leadership, specialized lawyers, legal developments in various states, and the new psychedelics industry. By combining PR and SEO efforts, NisonCo incorporated selected keywords and phrases into these published pieces to increase their impact.
- Brian Vicente and Mason Tvert – 10 Year anniversary of Amendment 64 — Brian Nichols Show
- Sahar Ayinehsazian and Ed Perlmutter – Cannabis Banking in the Time of SVB Op-Ed — Benzinga
- Charlie Alovisotti – Benzinga Psychedelics Conference fireside chat moderator
- Jason Tarasek– Minnesotans can grow marijuana at home later this summer – CBS
- Brian Vicente – Oklahoma voters say ‘no’ to recreational marijuana ballot question — NBC News
As we continue to optimize web pages and promote thought leadership for specific lawyers at Vicente LLC, we see those individuals consistently garner increased traffic to their bio pages. Additionally, three of Vicente’s top ten pages relate to psychedelics and provide expertise on the laws and potential commerce in this burgeoning industry.