An AI PR tool that handles the whole outreach cycle

Most PR teams keep their media relationships in three incompatible places: a contact list, a spreadsheet of the journalists they actually trust, and a mailbox where the real outreach happens. Snow Melt is an AI public relations tool that puts all three in one system, so the media list, the verification, the pitch and the result live against the same record.

AI media list building for a specific story

A campaign starts with a working list of candidates rather than a static contact list. Names come from two directions: an archive of over 100,000 reporter and outlet records, and fresh AI-driven web discovery for the specific story you are pitching. Every row carries its provenance, so you always know where a name came from. Discovery results that match an existing journalist merge into that record instead of creating a duplicate.

Verification before anyone gets pitched

No contact is promoted from candidate to active reporter without a check. Snow Melt verifies employment, outlet and email address, logs each check, and separates direct, personal and generic addresses so a pitch never lands in a shared inbox. A readiness check runs before any pitch is logged, covering do-not-contact status, holds, ownership, address quality and recent outreach to the same reporter or outlet.

AI PR campaign management without collisions

Journalists reserved for a personal, one-to-one pitch never receive the campaign blast. Each contact carries an outreach lane, a wave, an owner and a sender, so a broad send and a handful of placed exclusives run against the same list without stepping on each other. Replies, bounces, interviews and published coverage all track back to the campaign.

Built as an AI tool, not software with AI bolted on

Snow Melt runs as a web workbench a PR team uses directly, and as an MCP server, so the same journalist records, campaigns and pitch history are usable from Claude without copying anything into a chat thread. Campaign briefs hold approved language, sourced facts and spokespeople, so AI-drafted outreach stays inside what the client signed off on.