Automated Media Opportunity Discovery & Client Matching

For PR professionals managing multiple clients, the daily flood of media opportunities from platforms like Qwoted can be overwhelming. Manually scanning each request, evaluating fit against every client’s expertise, and routing the right opportunities to the right people is time-consuming and error-prone — and missed deadlines mean missed placements.

This Zapier-powered agent eliminates that bottleneck entirely. It monitors incoming Qwoted notification emails in real time, extracts every media opportunity’s details — publication, topic, reporter request, keywords, and deadline — then cross-references each one against a centralized Google Sheet containing client profiles, industries, areas of expertise, and past media appearances.

When the agent identifies strong matches, it compiles a formatted Slack message that includes the publication name, opportunity details, deadline with time remaining, and a clear “Why it’s a fit” explanation tying the client’s specific background to the reporter’s request. Opportunities that were reviewed but didn’t match are also listed for transparency, so nothing falls through the cracks.

Built for Multi-Client PR Teams

The agent is designed around a real PR workflow where teams manage diverse client rosters. The Google Sheet serves as a living client database that can be updated as clients evolve — new expertise areas, recent media appearances, and shifting focus areas are immediately reflected in future matches. The Slack delivery ensures the team sees opportunities the moment they’re identified, with enough context to act immediately rather than spending time re-reading the original Qwoted digest.