Duffy joined NisonCo as an Account Manager in 2023. He assists clients by crafting practical SEO strategies that are tailored to their industry-specific needs. After years of harnessing SEO to operate profitable businesses, Duffy now strives to achieve measurable success for his clients.

Duffy’s professional journey began in California’s medical dispensaries during the Prop 215 era. Over the span of a decade, his dispensary management career took him through several states, where he gained deep insights into the cannabis industry. This experience equipped him with the ability to effectively navigate rapidly changing and heavily regulated industries.

When he’s not optimizing SEO strategies, Duffy enjoys playing video games, exploring the outdoors through hiking, and visiting local cafés.