Since 2013
Earn attention in search, press, and AI.
NisonCo is an SEO and AI marketing agency. We cut our teeth in cannabis — the most heavily regulated, hardest-to-advertise industry in America — and now we bring that expertise plus deep AI capability to companies in any industry.
“Evan Nison has built the pre-eminent firm in the cannabis sector, one of PR’s hottest categories.”
— BUSINESS INSIDER
4,000+
Active media relationships
93%
Client satisfaction
1,700+
Stories placed annually
100%
Client referral rate
Operating since 2013
America’s original cannabis marketing firm, now serving every industry that needs to earn attention.
AI built in
Our team uses AI on every engagement. 50+ custom tools shipped, real capability, not buzzwords.
A decade of relationships
Journalists, reviewers, partners, and editors who pick up our calls. Built since 2013.
Our founder, Evan Nison, has been featured by Good Morning America, Bloomberg TV, The New York Times, Forbes, and USA Today.
Headquartered in New Jersey, working with clients across every legal U.S. market.
What we do
Four services, one underlying skill: helping companies get found when they can’t, or shouldn’t, just buy attention.
The highest-ROI way to be found by customers year-round. Especially valuable when paid ads are restricted, expensive, or don’t deliver.
Be the brand AI models cite when ChatGPT, Perplexity, and Google’s AI Overviews answer questions in your category. The new earned media.
We put AI to work where it actually matters: marketing, ops, sales. Custom tools and process changes that compound, with a partner who’s done it 50+ times.
America’s original cannabis PR firm. Earned coverage and credibility for cannabis, hemp, and CBD brands since 2013, plus the modern AI-search layer on top.
From the hardest industry to advertise in, to the newest medium to be found in.
When NisonCo started in 2013, paid advertising was off the table for cannabis brands on every major platform. Google, Meta, programmatic — all closed. We had to earn visibility instead of buying it: through press, through search, through reputation. That constraint forced us to get good at the parts of marketing that survive every platform change.
Today the same dynamic applies to AI search. When ChatGPT, Perplexity, or Google’s AI Overviews answer a question about your category, no one can buy their way into being the brand cited. You have to earn it — through authoritative coverage, structured content, and the technical signals AI models read. That’s the playbook we know, applied to where attention is going next.
It’s why our work travels across industries. Cannabis was the proving ground. SEO and AI are the future. The constant is what we’ve always done: help brands get found when buying attention isn’t the answer.
What makes us different
Four things you won’t find at most agencies. They’re why our clients stay for years.
🎯
Regulatory expertise
A decade in heavily regulated industries means we know how to tell your story without tripping a platform, a regulator, or a compliance instinct.
⚡
Real AI capability
Our team uses AI on every engagement, and we ship custom AI tools weekly. Not a buzzword on a deck — practical capability that compounds.
🤝
Relationships that matter
Journalists, reviewers, partners, and editors who pick up our calls. Built since 2013, not optimized for the next quarter.
💬
Honest recommendations
We’ll tell you which mix of PR, SEO, and AI will actually move your goal, even when that means recommending less of what you came in asking for.
Industries we work with
We’ve built our practice around industries that can’t just buy attention — heavily regulated, technically complex, or attention-scarce. The same playbook works across all of them.
Don’t see your industry? Tell us what you’re trying to do — the playbook usually travels.
A decade of recognized work
Our work and our clients have been recognized by the industry’s leading press and watchers.
Cannabis brands we’ve worked with
Green Roads · Greenlane · Brightfield Group · Whoopi & Maya · Moxie · Daily High Club · Ardent · Dip Devices · Sana · CannDelta · Bureau
Recognized as a top firm
2017
Cannabis Industry Journal
Top PR Firms in Cannabis
2018
Observer
Most Powerful Cannabis PR Firms
2019
Green Market Report
Top 10 Most Effective Cannabis PR Firms
2021
Business Insider
Pre-eminent firm in the cannabis sector
2022
Observer
Best PR Firms in America
