The cannabis industry is evolving rapidly, and so is the digital landscape that supports it. For cannabis business owners, marketers, and SEO professionals, mastering advanced cannabis keyword research is essential to stand out in a competitive market. Whether you’re running… Read More »Advanced Cannabis Keyword Research Tips to Elevate Your Cannabis SEO Strategy
The field of public relations is replete with commonly repeated sayings, ranging from those that should definitely be left in the past (“all press is good press”) to those that still hold true today (“image is everything”). All brands live… Read More »Why Cannabis Reputation Management Requires a Comprehensive Strategy
Blogs might seem outdated — more “MySpace” than “2025 content strategy” — but that couldn’t be further from the truth. AI searches are on the rise, and more people are referencing Google snippets than ever. Where do those bite-sized bits… Read More »5 Ways a Cannabis Blog Writer Can Boost Your SEO
Everyone’s excited about 4/20, but that’s not the only holiday this April. Bicycle Day is (unofficially) celebrated on April 19, and even though it’s lesser-known, it’s still an excellent opportunity to have some fun with marketing and bring in new… Read More »5 Psychedelic Marketing Ideas to Boost Bicycle Day Sales in 2025
Since NisonCo’s founding in 2013, we’ve had the honor of working with incredible people — like the writers, content editors, journalists, and reporters who turn our clients’ stories into reality with high-quality, targeted press coverage. In this blog, we… Read More »Hemp + Cannabis Reporters to Follow in 2025
International Women’s Day presents an excellent opportunity to post impactful content and garner positive press for your brand, but like most holidays with roots in social justice, you’ll need to be careful to strike the right notes in your Women’s… Read More »How to Craft Genuine Cannabis Content this Women’s Day
So, you’re considering investing in cannabis SEO and just received a website SEO audit. What should you do next? Parsing all the information in an SEO audit can be difficult — and it can be even harder to know where… Read More »Your Guide to Understanding Cannabis Website SEO Audits
The cannabis industry is inherently tied to social justice. You’ve likely heard this assertion before, but what, exactly, does it mean? As a cannabis PR company that emerged from advocacy efforts, NisonCo has a long history in the cannabis industry… Read More »How is Cannabis Connected to Social Justice Issues?
If you haven’t already heard, let us be the first to tell you: it’s time to start planning your 4/20 cannabis marketing strategy. April 20 is typically one of the biggest sales days of the year for cannabis dispensaries, and… Read More »Get Ready for 420 Day: Marketing Tips and Tactics
In this blog, we’re sharing seven of our most powerful tips to teach you how to get coverage for your cannabusiness in 2025 and beyond. Understanding the Value of Cannabis Public Relations There are many reasons to prioritize cannabis… Read More »7 Tips to Get Cannabis Press Coverage in 2025
