DEVELOP A CUSTOM PR STRATEGY
Every NisonCo client gets a dedicated account manager, who draws from their relationships and a deep well of experience to generate targeted, high-quality media coverage. We also specialize in facilitating product reviews, assisting public companies, planning brand launches and major announcements, and a lot more.
GET JOURNALISTS TO CARE ABOUT YOU
Since the company’s inception, we’ve hand-built and maintained an exclusive database of relationships with 3,400 journalists and influencers who cover cannabis, CBD, and hemp in English. They trust us to bring them quality sources, which means you’ll be taken seriously.
CULTIVATE A STRONG MEDIA PRESENCE
Our writers can produce quality original content for you. We can draft and edit press releases, quotes, statements, op-eds, and more. We’ll evaluate your online presence, including your website, and we can coach you through your media engagements so you get the most out of them. Additionally, we can help you identify and promote speaking engagements and get you into events where reporters are gathering. We also offer add-on marketing and SEO services
to enhance your media presence.
TRACK OUR PERFORMANCE
We love to show our work. NisonCo is transparent and communicative with clients about our progress on your account. Not only are metrics available by request but we’ll schedule regular phone calls to keep us on the same page throughout the engagement.
KEEP UP WITH THE WORLD
We’re constantly online, constantly reading the news, and constantly working to get you into the conversation. Our entire staff is remote and we are dispersed throughout the U.S., which means we have longer hours of operation than most firms. We also have staff dedicated to tracking breaking news, emerging trends, and policy developments on the federal, state, and local level in the U.S. and Canada. This informs our pitching and we can share intel on developments that might matter to you.
MAKE VALUABLE BUSINESS CONNECTIONS
We’ve been at the intersection of media and cannabis for many years, so we know a lot of important people. As part of your engagement, you can expect NisonCo to help you open doors and strengthen your business relationships by tapping into our extensive network. We also keep track of all relevant conferences and exhibitions in this space, and can help you with speaking engagements.
Do you have an existing email list or are you looking to start one? Let NisonCo’s email team take the reigns. Email is still more popular than social media, and email marketing remains one of the best ways to cultivate loyalty and engagement on the internet. You can trust us not to spam, but to keep things interesting with eye-catching templates and strong content. We’ll also provide you with your own web portal to follow the metrics and watch your list grow.
Social Media Management
We recognize social media is at the top of the marketing funnel and we’re ready to help you take advantage of it. Our in-house social media team can handle any platform you’re on or would like to be on. We’ll work with you to establish your preferred style and voice, whether it’s buttoned up, freely meme-ing, or anything in between. We will help you build a strong and responsive following, and set growth and conversion goals.
Copywriting & Web Content
We can draft SEO-optimized content for your website. A well-kept blog is one of the best things you can do to maintain a solid google presence but is hard to do consistently and in a way that Google’s algorithm understands.
Corporate Social Responsibility Consulting
NisonCo was started by social justice organizers, who worked for years to help create the space in which the cannabis industry exists today. We haven’t forgotten our roots and we’re available to help you run a company with a conscience. Whether it’s targeted philanthropy, lobbying, developing equitable and sustainable work cultures and practices, or anything else relating to making the world a better place, you’ll want our team guiding your strategy.
In addition to the in-house services we provide, NisonCo can coordinate with trusted vendors to handle other needs, including: