“Closed until further notice,” read a sign in my town – a local restaurant. Although it’s clear that the spread of COVID-19 has companies in dire straits and scared for the future, I was surprised that reading this sign left me feeling panicked and rather hopeless about the future. It felt like an apocalyptic message,…
Is it OK to say “pot” or “weed”? How about “getting stoned” versus “consuming”? NisonCo examines frequently used questionable phrases and whether your brand should use them.
NisonCo’s expert cannabis industry publicists share tips to maximize relationships and brand presence from MJBIzCon 2019 so you can prep for MJBizCon 2020.
Using the basic information below about EVALI and the tips that follow, we at NisonCo hope your brand is able to craft knowledgeable and straightforward messaging concerning the health crisis, while simultaneously navigating a time of tricky public perception.
Last month, I started an Instagram account for a personal project. I am writing a poetry book in my spare time and was seeking a marketing channel for when the book publishes. Luckily, this was a great opportunity to learn more about how the Instagram app works, and how to best position yourself to quickly…
NISONCO publicist Beth Adan shares her tips for what you should consider when writing a pitch if you want a journalist to respond.
Public relations is more of a marathon than a sprint. Successful PR campaigns require time and planning to ensure everything is in place for the big day.