Employee Spotlights

NisonCo’s team of PR, SEO and marketing experts are put front and center in our employee spotlight blogs. Click to read now.

Introducing the NisonCo Cannabis Industry Roll-Up YouTube Series

We’re excited to introduce our new NisonCo Cannabis Industry Roll Up YouTube video series. This series of videos is meant to help educate and bring members of the cannabis industry and legalization movement together. While we are not able to physically be in person during events this year, we are still actively looking for ways to get our industry minds together to make great things happen. 

Read More »Introducing the NisonCo Cannabis Industry Roll-Up YouTube Series

Why Being An Advocate Matters In The Cannabis Industry

I didn’t care about politics. I didn’t feel a need to get involved with the problems of the world. Afterall, weren’t my own problems enough? That all changed in early 2015 when I went through some big transitions in my life. I transferred to the University of Rhode Island where I picked up sociology as a major, and I joined Students for Sensible Drug Policy (SSDP). Sociology opened me up to all of the inequalities that exist across the world. The classes and texts opened up my eyes to a world of struggles that folks face, from economical challenges to racial issues and more. They also taught me what privilege is, including the privileges I have in American society as a white woman. Read More »Why Being An Advocate Matters In The Cannabis Industry

How to Balance Client and Employee Needs During COVID-19

More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. 

It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to be paid at this time to carefully and creatively balance the needs of employees and clients. NisonCo staff writer Marissa Smith had a conversation with Nison about being an employer in the time of COVID-19, changes in public relations strategies and maintaining equilibrium during a pandemic. These were the takeaways.Read More »How to Balance Client and Employee Needs During COVID-19

Our Expanded Services Into SEO, Content Marketing, & Social Media Management

We’re excited to announce the launch of NisonCo’s new marketing department with a range of new service offerings. Created in response to client needs for more integrated marketing/PR campaigns, NisonCo’s Marketing Department recognizes that a brand’s reputation not only encompasses favorable editorial media coverage and news commentary, but is also a collaborative process that works in tandem with a robust social media strategy, high SEO ranking, and other essential marketing services. Read More »Our Expanded Services Into SEO, Content Marketing, & Social Media Management

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