More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to…
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it? (more…)
“Closed until further notice,” read a sign in my town – a local restaurant. Although it’s clear that the spread of COVID-19 has companies in dire straits and scared for the future, I was surprised that reading this sign left me feeling panicked and rather hopeless about the future. It felt like an apocalyptic message,…
Is it OK to say “pot” or “weed”? How about “getting stoned” versus “consuming”? NisonCo examines frequently used questionable phrases and whether your brand should use them.
Cannabis journalists spread the word on industry-related happenings across the globe. Whether it’s local or international news, these reporters have shared stories on all channels, sometimes gaining traction through just a single tweet. We love following cannabis journalists on Twitter because they share their own insights about the industry while paying close attention to report…
NisonCo’s expert cannabis industry publicists share tips to maximize relationships and brand presence from MJBIzCon 2019 so you can prep for MJBizCon 2020.
Using the basic information below about EVALI and the tips that follow, we at NisonCo hope your brand is able to craft knowledgeable and straightforward messaging concerning the health crisis, while simultaneously navigating a time of tricky public perception.
NISONCO publicist Beth Adan shares her tips for what you should consider when writing a pitch if you want a journalist to respond.
Public relations is more of a marathon than a sprint. Successful PR campaigns require time and planning to ensure everything is in place for the big day.
NisonCo announces an initiative to provide pro bono public relations services to movement groups, exemplary members of the cannabis industry, and others whose efforts to build a more just and inclusive world deserve more attention.