Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.
Let’s break down the differences between PR, marketing and advertising, and which one is best for your goals and objectives.
Is your cannabis company currently blogging? If not, you should be! Blogging regularly is one of the best ways to increase your digital presence, boost SEO power, showcase thought leadership, and even increase customer time on-page. For cannabis, hemp, and CBD companies, it’s also an awesome way to spread education and knowledge in an industry…
In the cannabis industry, where some state governments have determined access to cannabis as an essential service, the resulting mix of some employees working from home while others are on site and serving patients and customers in dispensaries, has added a complicated situation for data security managers and response plans.
Guest article by Olivia Solero at Cannabis Stack If you’re looking to start a business in the cannabis industry, you can’t even think about opening your doors until you have partnered with the right team of professionals to keep the company afloat. In an industry full of regulations, laws, and monitoring, you do not want…
We provide some of the best keywords and search phrases to help guide your smoke shop, vape shop, or vaporizer website’s SEO strategy. Add SEO to your vape and smoke shop marketing plans. Whether you’re a dry herb vaporizer wholesaler, e-commerce website, vape shop, or local head shop, customers rely on search engines like Google to…
While cannabis companies are faced with some unique challenges when it comes to regulations, compliance, and banking concerns, they then find themselves confronting the same hurdle as every other mainstream business: how to get your website the top ranking hit on search engines like Google and Bing. (more…)
Consider These Directories to Improve Your Search Rankings Curious about where to advertise your cannabis or CBD business? With so many directories to choose from, we decided to make it a little easier on you. NisonCo compiled the ultimate directory guide chock full of dispensaries, CBD stores, and more into a convenient list for you…
We provide some of the best keywords and search phrases to help guide your dispensary, cannabis company, or CBD website’s SEO strategy. If you’re looking to increase traffic to your cannabis business’s website, utilizing SEO strategies like keyword and search phrase research are key. Excellent SEO and keyword research tools include Google Search Trends, MOZ,…
Some brands think they have social media figured out, and that it’s a straightforward and easy business tactic. The fact is that this is quite the opposite, and unfortunately, there is a lot more to a marketing social media strategy than many realize. Social media has many different facets to it, and a lot of…
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